Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)

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80 articles
Proceedings Article

Gurda Motif in the Hindu-Buddhist and Islamic Period in Java

Aan Sudarwanto, Sri W., Dharsono
The article that discusses Garuda bird on Hindu-Buddhist era and Islamic times aims to reveal more depth about how Garuda's position and role in Javanese cultural perspective. In addition, to know the forms of Garuda and its application from the Hindu-Buddhist era and its transition into the Islamic...
Proceedings Article

Gandrung Dance as Cultural Identity in Image Construction of Banyuwangi Regency, East Java

Agus Setyawan, Nanik Prihatin, Sri W., Didit Soewardikoen
Nowadays many regions are faced with competition to attract tourists, in-vestments, and residents as well as many other purposes that could drive the development of the region. It is considered important for a region to have identity as differentiatior from other regions that could become the direction...
Proceedings Article

Rose Brand Tapioca Gluten Free Promotion Design

Ajeng Pangesti, Muhammad Hidayatulloh
The dependence of Indonesian people in consuming wheat flour can be quite high. Various kinds of food products are processed using flour, most use wheat flour. Based on data of BPS (2012) Indonesia in 2010 in flour amounted to 69.489.302 kg, for the year 2011 indonesia for wheat 69.877.802 kg. The high...
Proceedings Article

Borax Crystallization Experiment for Fashion Accessories

Aldi Hendrawan
Borax is commonly used on ceramic and glass industry, or as an antiseptic in medicine. In recent years, borax gets a negative image due to an inappropriate usage. Borax has characteristics that shaped white crystals and dissolves easily in water. With proper treatment, borax has the potential as a material...
Proceedings Article

Designing a Campaign to Prevent Toddler Obesity through Healthy Plate Method in Bandung

Alzena Afinidyani, Sonson Nursholih
The numbers of toddler obesity in Bandung are quite high. Toddler obesity happens when the toddler’s daily portion contains more energy that exceeds the needs. Mother is the most responsible person for toddler’s health. In Indonesia, many mothers have an assumption that chubby toddler is healthy and...
Proceedings Article

Campaign to Reduce Impact of Electronic Waste (E-Waste) Hazard in Bandung

Andhika Putri, Runik Machfiroh
Electronic Waste (e-waste) has become a very dangerous environmental problem in a living things. But, in Indonesia the law on ewaste hasn’t been established. This happens because the Government is less concerned with e-waste. However, this problem will continue to grow over time. Bandung, as the city...
Proceedings Article

Culinary Content Development of Virtual Bandung Apps

Andreas Rio, Ananda Risya
One of sub-sector that contributes greatly to the creative economy is culinary. This sub-sector contributes 41.69 percent. Virtual Bandung application is a tourism application that contains the concept of virtual reality in displaying tourist attractions of Bandung region. As a continuation of the content...
Proceedings Article

Why College Students Have Big Motivation to Start Their Own Business, but Not Continuing The Business After Graduate?

Anissa Kadiyono, Rezki Sulistiobudi, Allyani Zulhijah
College students are the generation who are entrusted by the people to provide job openings after they graduated. There are many college students who have run businesses in their period of study. So it is necessary to know what their Psychological Capital state they are in because it can be used as a...
Proceedings Article

Spatial Relationship in The Great Mosque Of Surakarta

Anung Studyanto, Wildiena Wangwulan, Ahmad Faizin
Surakarta city has several mosques that are included in the conservation efforts, one of which is Masjid Agung Surakarta (The Great Mosque of Surakarta) which is a mosque built by the Sultan's Palace. Surakarta Great Mosque was built by Sunan Paku Buwono II in 1763 AD or 1689 of the Javanese year and...
Proceedings Article

Aspects of Visual Aspects in Considerations of Design of Eating Facilities at Jatigede Sumedang Reservoir

Aprizal, Sheila Putri
Waduk Jatigede is an artificial reservoirs made by government, which has begun flooded in August 2015 ago. The inundation takes 26 villages in the area Sumedang, West Java. Because of the flooding, the villagers that were evacuated becomes not had a stable job as it used to, that became farmers. Since...
Proceedings Article

Cultural Acculturation in The Ornamental Art of The Kudus Traditional House

Arif Suharson, Dharsono, Nanik Prihatini, Bambang Sunarto
The decoration made by the Javanese community is a work of art and culture inherited from generation to generation where it has uniqueness and characteristic which contains the content of story and deep values concerning aesthetic, symbolic, and philosophical. The existence of ornamental art that has...
Proceedings Article

Designing Saung in the Sundanese Aesthetics Context in Situ Patenggang

Arimbi Priciera, Yanuar Herlambang, Edwin Buyung
Every place of tourism located in Indonesia has its own uniqueness and distinctive characteristics to attract tourists, one of the areas in Indonesia which has a considerable tourist attraction is Kabupaten Bandung, Jawa Barat. Kabupaten Bandung has many tourist destinations, one of which is Situ Patenggang....
Proceedings Article

Constructing Modules for Determining Image Quality Criteria for DiTenun Mobile Application

Arlinta Barus, Muhamad Lukman, Abed Lubis, Hartanti Saragih, Grace Damanik
Woven cloth is the result of handicrafts in the form of fabric strung from thread using looms. One form of woven cloth originating from Sumatra is Ulos. Each Ulos has its own distinctive characteristics and meanings from every motif that is produced, but the variety of motifs produced is still limited...
Proceedings Article

Visual Study on Small and Medium Enterprises Product Packaging in Bandung Regency

Arry Mustikawan, Wirania Swasty
One of the sub-sectors of creative industry that many cultivated by Small and Medium Enterprises (SMEs) is the culinary industry (food and beverages). But in fact, existing SMEs face the common problems such as branding, logo and packaging. However, they have weaknesses that result in products stagnant,...
Proceedings Article

Laminated Bamboo as An Effort to Reduce Wood Consumption

Bambang Sulistiyono, Ambar Mulyono
As one of Indonesia’s biological resources, bamboo has been a multifunctional type of vegetation. It can be used as material for building construction and for traditional craft that has been supporting the villagers’ financial condition. However, due to the development of material technology, bamboo...
Proceedings Article

How is Customer Value Created through Design Strategy? Case Study of Serasa Salad Café

Bijaksana Prabawa, Ahmad Majid, Didit Widiatmoko
Increasing the number of tourist arrivals triggered the development of the culinary industry in the city of Bandung. Until 2016 estimated the number of cafes & restaurants in the city of Bandung reached 2000 companies. The more choice alternatives cause each consumer to be more selective in choosing...
Proceedings Article

RC Modification as a Form of Personalizing Activity and Self Achievement

Dandi Yunidar, Ahmad Majid
This study is based on the phenomenon of play activities conducted by adult fans of remote control toys (RC) in Bandung, Indonesia. There is a tendency that is associated with sense of pride in a RC toy fan when his RC toy can pass an obstacle, or win the competition both in relaxing games and in the...
Proceedings Article

The Aesthetic Study of Eclectic Interior Design: A Case Study of Mimiti and One Eighty Coffee Shop Bandung

Dea Widyaevan, Setiamurti Rahardjo
Eclectic style has become a trend in contemporary interior design. This style has been achieved through a fusion or assimilation of style. Those cross-fusion has become a character of the contemporary interior which aesthetic defines on the pluralism as a result of modern critics. However, to identify...
Proceedings Article

Analysis of Film Functions as A Media to Support State Defense. Case Study of (Pasukan Garuda: I Leave My Heart in Lebanon)

Deddy Tobing
This paper discusses the film "Pasukan Garuda: I Leave My Heart in Lebanon" in the particular view as a film that support state defense. This research was conducted in 2017 by using qualitative research methods to categorize its meanings which are referential meaning, explicit meaning, and implicit meaning...
Proceedings Article

Designing Social Campaign of Diabetes Mellitus Gestational Prevention with 12345 Dietary Habit

Delfi Fitriani, Jiwa Utama
The rate of Diabetes Mellitus Gestational (DMG) cases is quite high, around 7% of all pregnancies, or about > 200,000 cases per year. DMG can be experienced by 1 in 20 pregnant women, and has a prevalence rate between 1.9-3.6%. This incidence caused by many pregnant women do not know the right dietary...
Proceedings Article

Visual Identity and Promotional Design for Bekasi Tourism

Deny Faedhurrahman, Mohamad Tohir
Bekasi city is located in West Java and also a buffer of metropolitan city of Jakarta. Bekasi as the main gateway of West Java, which developed into an industrial and modern city, has tourism potential that has not been widely known by the people of Indonesia and abroad. Therefore it takes the visual...
Proceedings Article

The Development of Stop Motion Technique in Animation Films During 2015-2018 and Its Impacts on The Animation Creative Industry in Indonesia

Deny Ardianto
During the last few years the number of stop motion animation films that aired in cinemas is growing rapidly. This is possible because of the changes in the market orientation which is looking for variations outside of the 2D or 3D animations. Based on the results of a survey on 17-21 year old citizens...
Proceedings Article

The Influence of the Advancement of Social Media in The Visual Language of Indonesian Comics Strips

Diani Apsari, Dimas Aditya
Through the years, Indonesian comics have been developing well, not only from the technical aspects but also on how they are published. Today, comics can be read in both printed and online versions. The advancement of comic publishing over time also influences the way comic artists work with their tools....
Proceedings Article

An Exploration of Tutut (Pilla Ampullacea) Shell Waste as Basic Material of Accessories Production

Diazti Azizah, Diena Yudiarti
Processing of materials in jewelry either new or pre-existing is highly developed. Starting from material , examples of natural waste materials. One of them is tutut or often called Rice field snail. Rice field snail or Tutut in Bahasa (Pilla Ampullacea) is a type of freshwater snail and is easily found...
Proceedings Article

Comparison of Narrative Structure between Pantun and Comics of Lutung Kasarung through Analysis of Nuclear Unit Based on Joseph Campbell’s theory

Dicky Hidayat, Mohd. Asyiek Desa
Sundanese pantun contains stories about the mystical-ritual-sacred Sundanese cultural values and has a narrative structure that describes the spiritual journey of an ancient Sundanese cultural hero. The Lutung Kasarung pantun is the most widely adapted pantun to various media, such as story books, comics,...
Proceedings Article

Sangkan Hurip, a Board Game Design Project Based on Kolenjer Astrological Math Narratives

Dimas Aditya, M.Isa Koesoemadinata, Syarip Hidayat, Taufiq Wahab
The development of board games types are wide consist multidisciplinary aspects such as culture, history, war simulation, role playing game, meta-economics transactions even ethnography and much more. Games’ been one of most popular media that grown rapidly as same as other popular media such as movies...
Proceedings Article

Build Student’s Entrepreneurial Spirit through Entrepreneurship Education. A Case Study on Creative Industry Students of Telkom University

Djoko Murdowo, Rizka Rachmawati
Creative industry is a growing sector, driven by the independent, the creative and the entrepreneurial actors in the industry. The purpose of this study is how to create and to shape entrepreneurs among students who are carried out through the teaching process of entrepreneurship education as well as...
Proceedings Article

Home Cooking, Housewives, and The Business Opportunity In The Internet Era

Ercilia Octavia
Industrial Revolution 4.0 which is characterized by the widespread use of the internet, opens up many new opportunities in the creative industry where one of them is the culinary. There are many housewives with their ability to process a delicious home cooking with a taste that is not inferior to the...
Proceedings Article

Proxemics Study on The Customer Activity of Bank Mandiri Branch Office Surapati Bandung Based on Customer’s Privacy Level

Erlianka Pratiwi, Nicolaus Aji
Proxemic Studies are usually defined as interpersonal range of humans in a space. At each activity, people can determine the distance of interaction with others according to their privacy needs start from intimate range to public range. As one of the public spaces, bank is a place to raise public funds...
Proceedings Article

The Innovation of Tuban’s Traditional Cloth through The Involvement of Fashion Designer’s Role

Fajar Ciptandi
Tuban area at East Java, Indonesia, has a tradition in making traditional cloth shaped batik and woven cloth. Cloth has visual's good individuality, meaning, and also function that distinguish it with traditional cloths from other region in Indonesia. Functionally, these traditional cloths is besides...
Proceedings Article

Kartala Card Game Design for Education Media of Lampungnese Script

Farah Rizki, Syarip Hidayat
There are only nine ethnics which have a script system in Indonesia. One of that ethnic is Lampung. Lampungnese script or commonly called Had Lampung is now rarely use in the daily life of the Lampungnese. Lampungnese script should be taught and applied continuously to every generation to build the pride...
Proceedings Article

Designing of The Illustration Book as A Learning Media About Dental Health For Children Ages 47 Years

Farah Lesmana, Yanuar Rahman
Dental health is one aspect that must be cared for and maintained as early as possible by everyone. But there are still many people who are not yet aware of the importance of maintaining dental health, and this causes a high number of cases of tooth decay in children. The importance of maintaining dental...
Proceedings Article

Designing a Campaign of Speech Delayed to the Children for Parents in Bandung

Galuh Pratiwi, Iman Sumargono
The ability of speaking is really important to child’s life as a need to be part of a society, unfortunately parents often forget to stimulate children speaking skill, that leads to speech delayed for them. Speech delayed is one of one of the most common obstacles and developmental disorders found...
Proceedings Article

Visual Identity Design of Gumelem Tourism Village

Gandung Tarispranoto, Atria Fadilla
Gumelem village is a tourism village located in District Susukan, Banjarnegara, Central Java. It is separated into 2 small villages : Gumelem Wetan and Gumelem Kulon. Gumelem Tourism Village is well-known as a center of batik tulis production. It also has a variety of other tourism potentials such as...
Proceedings Article

Diversity of Cultural Elements at The Reliefs of Pura Desa Lan Puseh in Sudaji Village, Northern Bali

I Dewa Putra, Serena Abdullah
Northern Bali as a coastal region is the path of global trade traffic from the beginning of the Christian Calendar so that the relations of Balinese people with the outside world are so intense and have an impact on the socio-cultural changes of the society, especially the of ornament art. Ornaments...
Proceedings Article

Designing Games Selection Campaign for Children to Avoid Aggressive Behavior

Ibnu Prabowo, Muhammad Hidayatulloh
Aggressive behavior is a physical or verbal exposure of emotions to a person or thing. Aggressive behavior can be triggered both from internal and external factors, one of which is video games, video games is a medium that can transfer the message to its users quickly even faster than watching movies....
Proceedings Article

Analyze The Effect of Corridor Space Use on Human Personal Space. Case study: Second Floor Corridor of Industry Creative Faculty Building, Telkom University, Bandung

Imtihan Hanom, Rizka Rachmawati, Titihan Sarihati
Corridor is a facility that can accommodate human activities to access a space to another space. This study focuses on examining the corridor space on the second floor of the Telkom University Creative Industry Faculty building. Apparently, besides its main function as access to a space, additional functions...
Proceedings Article

Role of Khadam in the Palembang Tradition Theater

Indah Zulhidayanti, Sarwanto, I Nyoman Murtana
Khadam's presence at Dulmuluk Theater and Bangsawan Theater as one of the reasons for a traditional theatrical performance in Palembang has remained until now. Here the author analyzes Khadam, sees Khadam in terms of character, role and things that influence Khadam's presence. The Khadam character can...
Proceedings Article

Citilink Journey Promotional Design

Indra Nugraha, Sri Nurbani
Citilink Journey is a domestic travel package program from Citilink Indonesia with travel agency service system. Unfortunately, travelers have less preferences with using travel agency service because they want practical, fast, and transparent vacation solution offered by direct-to-consumers websites...
Proceedings Article

The Existence and Essence of Sekaten Ceremony at Karaton Surakarta

Joko Daryanto, Rustopo, Bambang Sunarto
Karaton Surakarta in the month of Mulud according to Java calendar. The excitement presented in Sekaten ceremony for one week has always attracted the attention in Surakarta region from the time of the kingdom to the present day. There are two things that need to be studied further namely the existence...
Proceedings Article

Business Process and Organizational Characteristics on SMEs (Case Study: A Digital SME’s Community in Bandung)

Litasari Suwarsono, Atya Aisha, Fida Nugraha
High competition on businesses forces small and medium enterprises (SMEs) to manage process efficiently. This study aims is to analyse the influence of organizational characteristics (including firm age, firm size, and business sector) on the business process in SMEs. Data collected using a questionnaire...
Proceedings Article

Campaign of Woman’s Self Confidence

Made Wirata, Ira Wirasari
Social media, magazines, films, and other media often present women with beautiful and ideal looks that indirectly shapes perceptions about women's beauty standards. The standard is made as reference to assess women, while everyone outside it deserve a ‘not so beautiful’ predicate. When people uses this...
Proceedings Article

Knowledge Sharing as an Intention of Employees in Communicating Knowledge (A Case Study of Telecommunication Company in Indonesia)

Mariah Qibtiyah, Ade Susanty
Implementation of knowledge sharing as a means of communicating knowledge in a telecommunication company in Indonesia does not run optimally. The data shows that the employees who do sharing is amounted to 57% which means not all of them actively participate in the sharing activity, whereas in 2020,...
Proceedings Article

Visual Analysis of Urban Toys "Mr. Evilsion" Through the Semiotics Approach

Martiyadi Nurhidayat, Tiphanny Aurumajeda
Toys are a play medium having realistic features and imagination. Children or parents love toys. They always imagine to play it. Toys are seen in a form that is in the art element. Toy action figure is a toy that shows the character of living creatures, designs that show psychological products to the...
Proceedings Article

Leadership Succession in A Family Owned Business (A Case Study of CV. Faresti Prima in Bandung)

Mediany Putri, Tri Djatmiko
Family companies play important roles in the economy of Indonesia. In Indonesia, 96% or 159,000 out of 165,000 existing companies are family owned companies. Based on Central Bureau data Statistics family owned companies in Indonesia are private companies that have great contribution as much as 82.44%...
Proceedings Article

Bejana, a Board Game As An Education Media for Elementary School Children in Bandung City

Merlin Silalahi, Arry Mustikawan, Syarip Hidayat
Buying food or beverage at the stall or place peddled. With the diversity of food / beverage sold to make consumers want to try everything, especially elementary school children. However, not for all snacks are good for health, not even have good nutrition. Lack of knowledge of elementary school children...
Proceedings Article

Javan Gibbon’s Conservation Campaign (Study of Javan Gibbon’s Conservation in An Effort to Prevent The Hunting of Endangered Animals)

Mikaela Clarissa, Runik Machfiroh
Indonesia has more than 40 species of primates, 24 of which are endemic primates. This opinion illustrates that Indonesia has so many species of primates in the world. One is in Bandung, West Java that have a balance ecosystem. The purpose of creating this SOJA sosial campaign is to introducing about...
Proceedings Article

Indonesia’s Islamic Comic Development

Novi Putra, Bambang Sunarto, Dharsono
Islam bring an influence on the philosophy of beauty in Indonesia. This can be seen from the basic changes of artworks in the Hindu-Buddhist era, when it is compared to artworks that were later born in Islam influence. This study examines the history and philosophy of Islamic art, especially comic media,...
Proceedings Article

Aesthetics Migration of Sundanese Primodial Symbols in Bandung Subculture

Novian Nugraha, Lingga Agung
Sundanese primordial symbols, although visually difficult to find, actually still inherent in the values of contemporary Sundanese life. Kujang is one of the symbols that has valuable variety of beautiful forms, and still survive until now. Kujang preservation also maintained by the Sundanese who consistently...
Proceedings Article

The Use of The Three Factor Asset Pricing Models and Carhart Four Factors to Assess Excess Return

Nugi Nugraha, Neneng Susanti
The research was conducted to find out which method is the best in assessing stock returns in LQ 45 companies. The populations used are companies included in the LQ 45 Index, which are the most liquid and large capitalized companies during the 2012-2016 period totaling 20 companies with purposive sampling...