Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)

Campaign of Woman’s Self Confidence

Authors
Made Wirata, Ira Wirasari
Corresponding Author
Made Wirata
Available Online July 2019.
Keywords
Campaign, Beauty, Self-Confident, Smile.
Abstract
Social media, magazines, films, and other media often present women with beautiful and ideal looks that indirectly shapes perceptions about women's beauty standards. The standard is made as reference to assess women, while everyone outside it deserve a ‘not so beautiful’ predicate. When people uses this comparison standard for their life, they will engage in behavior that requires them to live beyond their capabilities, reducing their self-confidence. This creates psychological problem called hyper crisis attitude, a state where someone always commenting, belittling, unable to give recognition and assessment of the advantages of others. Therefore it is necessary to design a creative strategy in order to redirect the new mindset about the beautiful definition to the audience. The method used is qualitative, includes literature study, questionnaire, interview and data analysis technique. The theories used are Visual Communication Design, Advertising, Campaign, and Communication. The results are creative strategies obtained through the Facet Model of Effects method to produce a design which includes attractive events and social media. The design’s benefit is to direct a new mindset about the beautiful definition to women that beauty is when women know themselves better, and have it through a smile without demanding perfection on themselves
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-748-5
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Made Wirata
AU  - Ira Wirasari
PY  - 2019/07
DA  - 2019/07
TI  - Campaign of Woman’s Self Confidence
BT  - 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910948
ID  - Wirata2019/07
ER  -