Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)

Designing Social Campaign of Diabetes Mellitus Gestational Prevention with 12345 Dietary Habit

Authors
Delfi Fitriani, Jiwa Utama
Corresponding Author
Jiwa Utama
Available Online July 2019.
Keywords
Social Campaign, 12345 Dietary Habit, Diabetes Mellitus Gestational, Education.
Abstract
The rate of Diabetes Mellitus Gestational (DMG) cases is quite high, around 7% of all pregnancies, or about > 200,000 cases per year. DMG can be experienced by 1 in 20 pregnant women, and has a prevalence rate between 1.9-3.6%. This incidence caused by many pregnant women do not know the right dietary habit. The presumption that a pregnant meal’s portion is to both make pregnant women eat more, today's fast-paced lifestyle also makes pregnant women have unhealthy intake. Therefore the authors compose "Designing Social Campaign of Diabetes Mellitus Gestational Prevention with 12345 Dietary Habit". This design aims to provide information and educate the target audience who want to change the behaviour so that DMG can be prevented in an easy, healthy, and appropriate way with 12345 dietary habit. This habit is a method with the rules in 1 day, the pregnant mother should do 2 times light meal, 3 times heavy meal, with reference to ”4 Sehat 5 Sempurna”. The results is a social campaign using an integrated campaign model, utilizing various media from conventional to digital, with the main media in the form of Event. Hopefully this campaign can be a solution in preventing DMG for pregnant women.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-748-5
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Delfi Fitriani
AU  - Jiwa Utama
PY  - 2019/07
DA  - 2019/07
TI  - Designing Social Campaign of Diabetes Mellitus Gestational Prevention with 12345 Dietary Habit
BT  - 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910926
ID  - Fitriani2019/07
ER  -