Visual Identity and Promotional Design for Bekasi Tourism

Keywords

Bekasi, Promotion, Tourism, Visual Identity

Abstract

Bekasi city is located in West Java and also a buffer of metropolitan city of Jakarta. Bekasi as the main gateway of West Java, which developed into an industrial and modern city, has tourism potential that has not been widely known by the people of Indonesia and abroad. Therefore it takes the visual identity and its application on the media campaign, so that, this potential is known by the public. The methods used in data collection are interview, observation, questionnaire, and literature study. The data obtained shows that the visual identity of Bekasi city tourism and its application on promotional media are needed to increase tourist visit. This design concept is "Startling Bekasi", which means the amazing city of Bekasi because the mixing of cultures and ethnic diversity. The use of sub-titles "West Java Wonders Starting Here" is because the location of Bekasi became the gateway of travel to the province of West Java. The visual identity design uses elements of local culture such as golok betawi and bambu runcing as Bekasi icons applied in advertising media, such as brochures, magazines, websites, banners, billboards, promotional videos, social media, and other supporting media. It is expected that this design can support the Department of Tourism and Culture of Bekasi City in making the visual identity of tourism that will bring the tourists to visit.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Deny Faedhurrahman
AU  - Mohamad Tohir
PY  - 2019/07
DA  - 2019/07
TI  - Visual Identity and Promotional Design for Bekasi Tourism
BT  - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SP  - 145
EP  - 151
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910927
ID  - Faedhurrahman2019/07
ER  -