Proxemics Study on The Customer Activity of Bank Mandiri Branch Office Surapati Bandung Based on Customer’s Privacy Level

Keywords

proxemics, bank, customer, activity, privacy

Abstract

Proxemic Studies are usually defined as interpersonal range of humans in a space. At each activity, people can determine the distance of interaction with others according to their privacy needs start from intimate range to public range. As one of the public spaces, bank is a place to raise public funds wherever various public interpersonal range that happen suitable with privacy in every customer activity. Usually, customers who come to bank will queue either standing or sitting with different interpersonal interactions depending on the number of customers at certain time. Public will cause different proxemic problems in every customer activity. This research is focused on the proxesmic problems of customer activities in banks start from coming to completion with all the needs of its activities. This research is uses desk research method with descriptive analysis as the first step such as searching in media publications. Results of this study showing the interaction between customers in banks starting from the lowest to the highest privacy. Each customer related activity will receive a proximity study that show interest to account privacy level, interaction and convenience among customers.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Erlianka Pratiwi
AU  - Nicolaus Aji
PY  - 2019/07
DA  - 2019/07
TI  - Proxemics Study on The Customer Activity of Bank Mandiri Branch Office Surapati Bandung Based on Customer’s Privacy Level
BT  - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SP  - 203
EP  - 213
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910935
ID  - Pratiwi2019/07
ER  -