Designing A Tourism Attraction Promotion of Gajah Mungkur Reservoir

Keywords

promotion, tourism, Gajah Mungkur Reservoir, family, event

Abstract

The tourism attraction of Gajah Mungkur Reservoir is the oldest tourism destination in Wonogiri and has been equipped with various means of tour, such as animal park, water-boom, swimming pool, a children’s play area, water tourist, Tombo Galau park, culinary cultivation and many more activities that can be done in the tourism attraction. The promotion has been done by the tourism attraction of Gajah Mungkur Reservoir is still not effective and less competitive with other tourism attraction in Wonogiri. The writer use qualitative methods to generate interest in visitors when they come to tourism attraction of Gajah Mungkur Reservoir. The writer uses the media to procurement event to tighten the relationship of a family where the family becomes the target audience from that promotion planning.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Safira Hadi
AU  - Yelly Barlian
PY  - 2019/07
DA  - 2019/07
TI  - Designing A Tourism Attraction Promotion of Gajah Mungkur Reservoir
BT  - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SP  - 464
EP  - 471
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910970
ID  - Hadi2019/07
ER  -