Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)

Aesthetics Migration of Sundanese Primodial Symbols in Bandung Subculture

Authors
Novian Nugraha, Lingga Agung
Corresponding Author
Novian Nugraha
Available Online July 2019.
Keywords
Aesthetics, Sunda, Rancière
Abstract

Sundanese primordial symbols, although visually difficult to find, actually still inherent in the values of contemporary Sundanese life. Kujang is one of the symbols that has valuable variety of beautiful forms, and still survive until now. Kujang preservation also maintained by the Sundanese who consistently use it as a symbol for almost anything. The youth in Bandung underground music scene often use it as the band symbol or cover album artwork—the album Rebirth of Jatisunda of Jasad Band. The underground music scene is a subculture that gives birth to new values including aesthetic. The most interesting is the paradox within the album cover artwork that combines Western and Sundanese aesthetic concepts as one. This refers to Jacques Rancière’s aesthetic migration as an attempt to cross the hierarchy without rejecting it but rather attempting to traverse these cultures. We will see 'political' and 'aesthetical' concepts breaking down an established and primordial aesthetical regime into a more contemporary. This qualitative research uses the theory of Rancière to see how important the 'political' and 'aesthetic' processes in the symbolic migration, especially the primodial aesthetic symbols that have the highest esteem in Sundanese society into the same yet more renew aesthetical discourse

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-748-5
ISSN
2352-5398
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Novian Nugraha
AU  - Lingga Agung
PY  - 2019/07
DA  - 2019/07
TI  - Aesthetics Migration of Sundanese Primodial Symbols in Bandung Subculture
BT  - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SP  - 355
EP  - 360
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910955
ID  - Nugraha2019/07
ER  -