“The Coral Reef Damaged, Where We Fish?” A Study on Social Campaign to Raise Public Awareness in Bunaken National Park
- Keywords
- Bunaken, Coral, Illustration, Social Campaign
- Abstract
Being a tourist attraction of the Bunaken National Park, coral reefs have several main functions as habitat for marine organisms and also as breakers and barriers of large waves that can erode the coast. However, based on data from the Bunaken National Park Office, there has been a decrease in the quantity and quality of biological natural resources and ecosystems on the coral reefs located in the Bunaken National Park Region. The human activity factor such as littering, the divers who frequently step on the coral reef during the snorkelling/ diving activity and the use of bamboo trap and the contaminants such as fish bombs, toxins, nets/ trawls and coral mining. The research question is how to design social media campaign that can raise public awareness about coral damage in the Bunaken National Park. This study used qualitative approach such as observations, documentation, interview and questionnaire. The visual data analysis used matrix comparison. This study aims to design social media campaigns that can raise awareness of the community, especially fishermen and residents in conserving coral reefs in the Bunaken National Park.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Reza Adji AU - Wirania Swasty PY - 2019/07 DA - 2019/07 TI - “The Coral Reef Damaged, Where We Fish?” A Study on Social Campaign to Raise Public Awareness in Bunaken National Park BT - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018) PB - Atlantis Press SP - 418 EP - 425 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125910964 ID - Adji2019/07 ER -