Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)

“The Coral Reef Damaged, Where We Fish?” A Study on Social Campaign to Raise Public Awareness in Bunaken National Park

Authors
Reza Adji, Wirania Swasty
Corresponding Author
Wirania Swasty
Available Online July 2019.
Keywords
Bunaken, Coral, Illustration, Social Campaign
Abstract
Being a tourist attraction of the Bunaken National Park, coral reefs have several main functions as habitat for marine organisms and also as breakers and barriers of large waves that can erode the coast. However, based on data from the Bunaken National Park Office, there has been a decrease in the quantity and quality of biological natural resources and ecosystems on the coral reefs located in the Bunaken National Park Region. The human activity factor such as littering, the divers who frequently step on the coral reef during the snorkelling/ diving activity and the use of bamboo trap and the contaminants such as fish bombs, toxins, nets/ trawls and coral mining. The research question is how to design social media campaign that can raise public awareness about coral damage in the Bunaken National Park. This study used qualitative approach such as observations, documentation, interview and questionnaire. The visual data analysis used matrix comparison. This study aims to design social media campaigns that can raise awareness of the community, especially fishermen and residents in conserving coral reefs in the Bunaken National Park.
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Proceedings
5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-748-5
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Reza Adji
AU  - Wirania Swasty
PY  - 2019/07
DA  - 2019/07
TI  - “The Coral Reef Damaged, Where We Fish?” A Study on Social Campaign to Raise Public Awareness in Bunaken National Park
BT  - 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910964
ID  - Adji2019/07
ER  -