Visual Analysis of Urban Toys "Mr. Evilsion" Through the Semiotics Approach

Keywords

Action Figure, Mr. Evilsion , Toys

Abstract

Toys are a play medium having realistic features and imagination. Children or parents love toys. They always imagine to play it. Toys are seen in a form that is in the art element. Toy action figure is a toy that shows the character of living creatures, designs that show psychological products to the user seen from elements of elements that show the characteristics of toys. Action figure "Mr. Evilsion" is made from the thought of the social phenomenon of children in urban society this can be seen from the environment and day-to-day interaction of the child. Mr. Evilsion consists of denotation meanings such as antenna, television, horn, jumpsuit, spiral. The symbol is applied to the action figure according to the creator's imagination through the creative process. Signifiers and signifieds in action figures such as antennas are signals, television medium, a source of inspiration or spectacle, a horn is power/devil, a jumpsuit is hard worker / technical worker, the spiral is an optical/hypnotic illusion. So Mr Evilsion is an urban toy that arises from the phenomenon of watching too much of the bad television media, so the spectacle has a bad impact on the attitude of the community

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Martiyadi Nurhidayat
AU  - Tiphanny Aurumajeda
PY  - 2019/07
DA  - 2019/07
TI  - Visual Analysis of Urban Toys  "Mr. Evilsion" Through the Semiotics Approach
BT  - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SP  - 320
EP  - 324
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910950
ID  - Nurhidayat2019/07
ER  -