Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)

Visual Identity Design of Gumelem Tourism Village

Authors
Gandung Tarispranoto, Atria Fadilla
Corresponding Author
Gandung Tarispranoto
Available Online July 2019.
Keywords
Visual Identity, Gumelem Tourism Village
Abstract
Gumelem village is a tourism village located in District Susukan, Banjarnegara, Central Java. It is separated into 2 small villages : Gumelem Wetan and Gumelem Kulon. Gumelem Tourism Village is well-known as a center of batik tulis production. It also has a variety of other tourism potentials such as ancient tombs, walisongo mosque heritage, local traditions events and thermal baths. Gumelem Tourism Village potential is not widely known yet. Therefore, the village needs visual identity design to improve their brand image. The author did observation, literature review, interviews with experts and a questionnaire in order to obtain and complete the associated data. The results of data collection analyzed using visual analysis as a basis for drafting the design of the visual identity. By designing visual identity of the Gumelem Tourism Village can attract potential tourists and maintain tourists loyalty to visit Gumelem Tourism Village.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-748-5
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Gandung Tarispranoto
AU  - Atria Fadilla
PY  - 2019/07
DA  - 2019/07
TI  - Visual Identity Design of Gumelem Tourism Village
BT  - 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910940
ID  - Tarispranoto2019/07
ER  -