Visual Identity Design of Gumelem Tourism Village
Gandung Tarispranoto, Atria Fadilla
Available Online July 2019.
- Visual Identity, Gumelem Tourism Village
- Gumelem village is a tourism village located in District Susukan, Banjarnegara, Central Java. It is separated into 2 small villages : Gumelem Wetan and Gumelem Kulon. Gumelem Tourism Village is well-known as a center of batik tulis production. It also has a variety of other tourism potentials such as ancient tombs, walisongo mosque heritage, local traditions events and thermal baths. Gumelem Tourism Village potential is not widely known yet. Therefore, the village needs visual identity design to improve their brand image. The author did observation, literature review, interviews with experts and a questionnaire in order to obtain and complete the associated data. The results of data collection analyzed using visual analysis as a basis for drafting the design of the visual identity. By designing visual identity of the Gumelem Tourism Village can attract potential tourists and maintain tourists loyalty to visit Gumelem Tourism Village.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Gandung Tarispranoto AU - Atria Fadilla PY - 2019/07 DA - 2019/07 TI - Visual Identity Design of Gumelem Tourism Village BT - 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018) PB - Atlantis Press SN - 2352-5398 UR - https://www.atlantis-press.com/article/125910940 ID - Tarispranoto2019/07 ER -