Designing a Campaign of Speech Delayed to the Children for Parents in Bandung
Galuh Pratiwi, Iman Sumargono
Available Online July 2019.
- Campaign, Parents,Children, Speech, Stimulation.
- The ability of speaking is really important to child’s life as a need to be part of a society, unfortunately parents often forget to stimulate children speaking skill, that leads to speech delayed for them. Speech delayed is one of one of the most common obstacles and developmental disorders found in children, with an incidence rate of 5-15% in pre-childern. There are 5 big cities in Indonesia with high indeks, the highest one is 8 up until 33% (Jakarata, Bandung, Bali, Surabaya). Lack of understanding and action to stimulate children caused speech delay. This Campaign project will be done as a solution to the lack of parents’ understanding. This campaign uses qualitative methode as data collection, : observation, interview, and literature study. The data will be analyzed with Matrix Method and Facet Model of Effect is chosen as communication model and then going into strategy formulation. This campaign message is persuation for parents to spare time to stimulate the ability of children speech. The name of the campaign is “Ruang Bicara untuk SiKecil” or “Speech Space for Children” and will be held in Bandung
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Galuh Pratiwi AU - Iman Sumargono PY - 2019/07 DA - 2019/07 TI - Designing a Campaign of Speech Delayed to the Children for Parents in Bandung BT - 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018) PB - Atlantis Press SN - 2352-5398 UR - https://www.atlantis-press.com/article/125910939 ID - Pratiwi2019/07 ER -