Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)

Application of Branding Canvas Method in Mechanical Modified Hoe

Authors
Sheila Putri, Arif Fauzi, Vena Putri
Corresponding Author
Sheila Putri
Available Online July 2019.
Keywords
brand, product design, brand canvas, brand identity
Abstract
Hoe is one of the traditional tools used in agriculture. With the advancement of technology, now we can also find modified hoes that have a modern and unique design. Modified hoes aims to provide ease and increased efficiency to its users. Basically the modified hoe has the same function as the traditional ones in general, the difference lies in parts or materials used and how it operates. However, products with good design need to be supported with the right strategy to get a place in an increasingly crowded market. The common strategy used for the product to reach this goal is through Branding. One method that can be used to design a brand is Branding Canvas Method. This method consists of 15 (fifteen) stages that include research, strategy, to brand identity design. In this design, branding canvas will be applied as the basic method for Modified Hoe branding. The aim for the research is to test the application of branding canvas method in the Product Design Academic field to create a brand relevant to the product
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-748-5
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Sheila Putri
AU  - Arif Fauzi
AU  - Vena Putri
PY  - 2019/07
DA  - 2019/07
TI  - Application of Branding Canvas Method in Mechanical Modified Hoe
BT  - 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910974
ID  - Putri2019/07
ER  -