Application of Branding Canvas Method in Mechanical Modified Hoe

Keywords

brand, product design, brand canvas, brand identity

Abstract

Hoe is one of the traditional tools used in agriculture. With the advancement of technology, now we can also find modified hoes that have a modern and unique design. Modified hoes aims to provide ease and increased efficiency to its users. Basically the modified hoe has the same function as the traditional ones in general, the difference lies in parts or materials used and how it operates. However, products with good design need to be supported with the right strategy to get a place in an increasingly crowded market. The common strategy used for the product to reach this goal is through Branding. One method that can be used to design a brand is Branding Canvas Method. This method consists of 15 (fifteen) stages that include research, strategy, to brand identity design. In this design, branding canvas will be applied as the basic method for Modified Hoe branding. The aim for the research is to test the application of branding canvas method in the Product Design Academic field to create a brand relevant to the product

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sheila Putri
AU  - Arif Fauzi
AU  - Vena Putri
PY  - 2019/07
DA  - 2019/07
TI  - Application of Branding Canvas Method in Mechanical Modified Hoe
BT  - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SP  - 490
EP  - 495
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910974
ID  - Putri2019/07
ER  -