Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)

Citilink Journey Promotional Design

Authors
Indra Nugraha, Sri Nurbani
Corresponding Author
Indra Nugraha
Available Online July 2019.
Keywords
Tourism, Service, Promotion, Design.
Abstract
Citilink Journey is a domestic travel package program from Citilink Indonesia with travel agency service system. Unfortunately, travelers have less preferences with using travel agency service because they want practical, fast, and transparent vacation solution offered by direct-to-consumers websites and applications. Due to the differences in terms of pricing for tickets, hotels, places, and the traveler’s needs for information, the situation creates an opportunity for promotions of Citilink Journey, Citilink Journey has a package feature including round trip airline tickets, hotels, local culinary, amusement tickets, transport, driver, and a tour guide. “Citilink Journey’s Promotional Design” intends to gather attention, educate, remind, and assure the audiences to use Citilink Journey. The promotional design uses qualitative methods to accumulate data such as literature study, interview, observation, and questionaire followed by SWOT and AOI analysis. Design is aimed to 20-25th years old young adults with occupation as fresh graduates or first jobbers in Jakarta. Applied design strategy approach will result a visual concept and creative media which fit with activity, interest, and opinion of the targeted audiences. Big idea of the design is to using webpage and 60 seconds video to introduce the features and benefits of Citilink Journey
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-748-5
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Indra Nugraha
AU  - Sri Nurbani
PY  - 2019/07
DA  - 2019/07
TI  - Citilink Journey Promotional Design
BT  - 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910945
ID  - Nugraha2019/07
ER  -