Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)

Javan Gibbon’s Conservation Campaign (Study of Javan Gibbon’s Conservation in An Effort to Prevent The Hunting of Endangered Animals)

Authors
Mikaela Clarissa, Runik Machfiroh
Corresponding Author
Mikaela Clarissa
Available Online July 2019.
Keywords
Advertising, Social Campaign, Endangered Animals, Javan Gibbon.
Abstract
Indonesia has more than 40 species of primates, 24 of which are endemic primates. This opinion illustrates that Indonesia has so many species of primates in the world. One is in Bandung, West Java that have a balance ecosystem. The purpose of creating this SOJA sosial campaign is to introducing about Javan Gibbon in an effort to conserve the Javan Gibbon with a creative concept and a communicative visual media by making mobile games, social media and booth as main media and some supporting media such as posters, videos, T-Cash activation and merchandise. The method used is qualitative with collect some data technique by observation, structured interview and data analysis. Hope that with this social campaign, people can realize that keeping endangered animals as a pet is not true and can help to preserve endangeres species, especially Javan Gibbon.
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Proceedings
5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-748-5
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Mikaela Clarissa
AU  - Runik Machfiroh
PY  - 2019/07
DA  - 2019/07
TI  - Javan Gibbon’s Conservation Campaign (Study of Javan Gibbon’s Conservation in An Effort to Prevent The Hunting of Endangered Animals)
BT  - 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910953
ID  - Clarissa2019/07
ER  -