Javan Gibbon’s Conservation Campaign (Study of Javan Gibbon’s Conservation in An Effort to Prevent The Hunting of Endangered Animals)
- Keywords
- Advertising, Social Campaign, Endangered Animals, Javan Gibbon.
- Abstract
Indonesia has more than 40 species of primates, 24 of which are endemic primates. This opinion illustrates that Indonesia has so many species of primates in the world. One is in Bandung, West Java that have a balance ecosystem. The purpose of creating this SOJA sosial campaign is to introducing about Javan Gibbon in an effort to conserve the Javan Gibbon with a creative concept and a communicative visual media by making mobile games, social media and booth as main media and some supporting media such as posters, videos, T-Cash activation and merchandise. The method used is qualitative with collect some data technique by observation, structured interview and data analysis. Hope that with this social campaign, people can realize that keeping endangered animals as a pet is not true and can help to preserve endangeres species, especially Javan Gibbon.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Mikaela Clarissa AU - Runik Machfiroh PY - 2019/07 DA - 2019/07 TI - Javan Gibbon’s Conservation Campaign (Study of Javan Gibbon’s Conservation in An Effort to Prevent The Hunting of Endangered Animals) BT - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018) PB - Atlantis Press SP - 338 EP - 345 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125910953 ID - Clarissa2019/07 ER -