Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)

Changes In Construction of Logo PT. KAI Year 1953-2011

Authors
Surya Afandy, Rustopo, Dharsono
Corresponding Author
Surya Afandy
Available Online July 2019.
Keywords
Identity, logo, visual style, and PT. KAI.
Abstract
PT. KAI which stands for Perseroan Terbatas Kereta Api Indonesia (Indonesian Railway Limited Company) is the first railway transportation company in Indonesia, which has an identity change in the form of logos from time to time. The logo change is influenced by several factors that will later bring out the meaning of the visual logo. To find out what factors influence the change of logo and its meaning, a qualitative paradigm research is used by combining the history and theory of logo construction and classifying the construction of the development of the PT.KAI logo from time to time along with its influence. This research is intended to get the visual style of the development of the PT. KAI logo which is increasingly simple, easy to remember, and has typical / distinctive features. The result of this study is as visual style information of PT. KAI logo from 1953 to 2011 which indirectly we could find out the visual trends in that year
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-748-5
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Surya Afandy
AU  - Rustopo
AU  - Dharsono
PY  - 2019/07
DA  - 2019/07
TI  - Changes In Construction of Logo PT. KAI Year 1953-2011
BT  - 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910980
ID  - Afandy2019/07
ER  -