Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)

Designing a Campaign to Prevent Toddler Obesity through Healthy Plate Method in Bandung

Authors
Alzena Afinidyani, Sonson Nursholih
Corresponding Author
Alzena Afinidyani
Available Online July 2019.
Keywords
Campaign, Obesity, Toddler, Meal.
Abstract
The numbers of toddler obesity in Bandung are quite high. Toddler obesity happens when the toddler’s daily portion contains more energy that exceeds the needs. Mother is the most responsible person for toddler’s health. In Indonesia, many mothers have an assumption that chubby toddler is healthy and cute. Most mothers in Indonesia will feel proud if they have a chubby toddler. This assumption causes mothers to not pay attention to toddler’s balanced nutrition and toddler’s daily portion. This case can be prevented by designing a healthy plate campaign design to prevent toddler obesity in Bandung. Using qualitative methods, collecting data through literature studies, and interviews with health department staff and doctor of nutrition, the right way to providing information to prevent toddler obesity is by informing all mothers in Bandung to pay attention to toddler's portion. The purpose of this design is to provide information through a creative ideas using Facet Model of Effects method. The results of this design is a social campaign that is integrated with an application for the main media. The benefit of this campaign design is to change how mothers think about healthy toddler and toddler obesity can be prevented.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-748-5
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Alzena Afinidyani
AU  - Sonson Nursholih
PY  - 2019/07
DA  - 2019/07
TI  - Designing a Campaign to Prevent Toddler Obesity through Healthy Plate Method in Bandung
BT  - 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910911
ID  - Afinidyani2019/07
ER  -