Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)

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93 articles

Green Production Associations Study between Brand Trust, Satisfactory Degree and Re-purchase Intention

Xi Chen, Fangping Cao
This paper takes the consumers who have purchased green products in Taiwan as the research object, and choose the three variables of brand trust, satisfaction and willingness to buy, and use the confirmatory factor analysis and structural equation method to analyze the valid questionnaires Consumer green...

Vulnerable or Powerful, Obedient or Resistant Character Analysis of Romeo and Juliet

Yanchun Zhang
As is known to all the play Romeo and Juliet has been studying by numerous scholars with lots of different results. Internationally and domestically, the paper aims to cite some scholars' insightful studies for themes of the play; focus will be on the character analysis of Romeo and Juliet. Based on...

Study on The Brand Marketing Strategy of "Carpenter Tan "

Xiaowen Zhou
In the current market environment, is already a Carpenter Tan handicraft industry leading enterprises, the brand marketing strategy is a key factor for the success of marketing, based on the analysis of the marketing environment of Carpenter Tan, in-depth study of the existing problems in the carpenter...

Study on Wechat Marketing Strategy of Tmall

Juan Wei
With the development of Internet economy, many kinds of marketing have been emerged based on Internet, and mobile internet marketing has evolved into a new battlefield for enterprises to carry out marketing. Because of this opportunity, it has become a trend to market with Internet, and WeChat public...

European Integration and Contemporary Idea of Europe

Huarong Zhang
European integration has exerted a profound effect on contemporary idea of Europe. This paper tries to analyze first the background and cause then the detail of European integration, with the purpose of concluding its influence on the idea of Europe in the final part.

The Dual Economy and Social Security in Rural China

Zheran Fan
China is now obviously in a dual economic era. The developed urban economy and the backward rural economy exist simultaneously while high-tech modern industry and ancient tradition of agriculture coexist at the same time. This dual economic model led to a huge gap between China's urban and rural social...

Study on Intersubjectivity and Intertextuality in Reviewing the Woman Warrior

Xue Han, Weina Ouyang
Without form and content, the context is what we can grasp, the classical Chinese-American works The Woman Warrior is an exactly proper example, In terms of intersubjectivity and intertextuality, individuality and community of subjects can coexist with each other, the female character in the novel, originated...

Study on Aesthetic Value of China Propaganda Poster

Jinsong Yu, Shengli Chen
Social value and artistic value construct aesthetic value connotation of propaganda poster from two aspects of internal and external.First, the social value to show the beauty of spirit, covers the beauty of morality, human nature, social fairness and justice, human and nature harmonious coexistence;Second,...

An Inquiry into Ideological and Moral Construction of College Students as Network Virtual Group

Wang Zhijian
With the rapid development of the network, the ideo-logical and moral construction of college students as network vir-tual group has gradually become a new content of moral educa-tion in colleges and universities. By analyzing the positive andnegative impact of the network on college students' ideologicaland...

Study on Chinese-English Translation of Yunnan Ethnic Cultural Classics in Multicultural Contexts

Yanchun Zhang
With the integration of world culture, global culture and cultural diversity is the common heritage of mankind. In the multicultural contexts, translation is shouldering mission of promoting national exchanges and cultural diversity and strengthening the construction of world peace culture. This paper,...

Research on Packaging Design Art of Elderly Products in China

Weiqi Qi, Jing Xue
This paper expounds how to combine the physiological characteristics of old people with the elements of package design and design the packaging suitable for the elderly. In this paper, the physiological features of the elderly, such as vision, touch and memory, are analyzed, and the basic requirements...

Analysis of Food Safety Public Opinion Based on LDA Theme Model

Ting Zhang, Yankun Wang, Cao Yuan, Kaiqiong Sun
Because food is the material basis for the survival and development of mankind, and food safety is closely related to public health. But with the rapid development of the Internet age,It's very difficult to find information about food safety from huge amounts of big data.The Latent Dirichlet Allocation...

From Education for Profit to Education for Excellence——An Inspiration to the Successful Internationalization of Higher Education in Singapore

Jing Lin
For the lack of natural resources, during conducting the strategy of developing both economy and society, Singapore's government put education as the fundament of this country, making it owns a special significance. Schools in Singapore educate students in a way which is built on national conditions,...

Study on Children Product Design And Development Based on Fashion Consumption

Liming Zhang
With the pursuit of fashionable product ,people are spending more money on their children. The consuming proportion for children is increasingly higher for children in a family. To meet the need of the children, when designing products for children, one should consider not only the character of the children,...

Construction and Identification of Eukaryotic Expression Vector of Vlgr1

Zeng Ping, Huang Xiaoming, Cheng Xueli, Wang Anping, Zhao Chunling, Dong Junhong
To construct the Vlgr1 plasmid containing the functional domain, provide experimental material for the study of Vlgr1 - mediated signaling pathways and hydrolysis mechanisms. Methods: Primers were designed according to the gene sequences in the Gene bank, the DNA sequences of different domain regions...

The Dream of Socialist Core Accomplishment "The Belt and Road Initiative" Practice in Colleges and Universities

Mingmin Li, Fangfang Xie
The Belt and Road Initiative,it is the multilateral and bilateral economic development mechanism under the guidance of the "Silk Road Economic Belt" and "the twenty-first Century Maritime Silk Road",with the help of effective regional cooperation platform,positive development and comprehensive cooperation...

Construction and Reflection on the Innovation Mode of Piano Teaching

Xiaolei Zhang
With the development of the times, the education mode is also in constant innovation, and the piano education can train students' theory and skills training, innovation helps to cultivate comprehensive talents. This article from the status of piano teaching, summarizes the purpose and principle of the...

Analysis of Network Speech Emotion Based on Text Categorization Algorithm

Bin Qi, Guohua Zhan, Zhihua Li
In this paper we present the implementation of methods for text classifying and Detection offensive or hateful comments on online platform. Implementations we started after the article [4], which is described in more detail detection insulting comments. The article describes the process of breakdown...

The Simulation Teaching Method for the Routing Protocol Content of Computer Network Course

Henghua Shi, Renlong Zhang, Chengkui Guo
The routing protocol is the core of the communication technology is one of the important knowledge points in the teaching of computer network course. In the traditional teaching experiment, we need to purchase a lot of router equipments for meeting the experimental hardware requirements. We present a...

Agricultural Economics Case Teaching and Effectiveness Evaluation based on Markov chain

Shuang Yu, Guang Li, Yulian Ye
Teaching evaluation is a basic and indispensable link in the teaching activities. It has become an important urgent task of all kinds of school to establish and improve the teaching evaluation system. In this paper, Limit distribution and Penalty factor method of Homogeneous Markov Chain are evaluation...

The Basic Path of Improving the Two Levels of the Administrative Law Enforcement Accountability System in Cities and Counties

Jianping Miao
The in-depth development of the construction of "the two levels of the administrative law enforcement supervision and accountability system in cities and counties" is an urgent requirement to strengthen the supervision of the administrative law enforcement of the two levels of governments in city and...

Teaching Reform and Research of Medical Physics Course under the Background of Massive Open Online Course

Wenbin Kang, Baiping Liu, Pengcheng Zhang, Benchao Zhu, Guangxiao He, Jia Guo
A series of teaching reform and teaching practice of medical physics course are proposed based on the background of massive open online course (MOOC) and excellent doctor education, which combined with the characteristics of medical physics course. The revelation of MOOCs, in coming for medical physics...

Teaching Method of Network Connection Experiment of IoT Specialty

Henghua Shi, Baoping Han, Xiaoshun Li
The Internet of things (IoT) is an integral part of the Internet, and the connection technology with other networks such as computer network is one of the important content of the teaching of Internet of things engineering. For carry out the network connection experiment content effectively, we construct...

Primary Study of " Hsinking First Middle School" Memories Anthologies Concerning the Puppet Manchukuo from the Record of Two Discussions

Yuan Yang, Li Hou
"Hsinking First Middle School " was established in 1933. It was the Japanese school in the early Puppet Manchukuo. But there were a few other ethnic students aslo. Postwar, in Japan, students of " Hsinking First Middle School " formed the alumni association in accordance with grade, and left a lot of...

Exploration on the Construction of College Students' Party Building Platform under New Media Environment

Haitao Li
The new media has brought unprecedented opportunities and challenges to the college students' Party building. The use of new media can realize the innovation of Party building work, and enrich the content of Party building work in order to make it have a positive effect, and also can enhance the effectiveness...

Discussion on the Government Procurement in Colleges and Universities under the New Situation

Chao Luo
Government procurement is one of the key points of current university work. Doing a good job in government procurement legally and compliantly is not only an external policy requirement, but also the internal needs of the use efficiency of financial funds in colleges and universities and the control...

Span from Anti-Poverty to Targeted Poverty Alleviation

Tiejun Zhao, Xing Li, Tao Qu
There is still some serious problems in the poverty alleviation work in the Old Revolutionary Base Area of Gansu, such as the inaccurate strategies, bureaucratic working styles, and so on. Aiming at solving the problems, the paper has reviewed the poverty alleviation work from Shanxi-Gansu-Ningxia Board...

Study on the Current Application Condition and Development Situation of Social Media in Sports Industry

Yuan Zhang
Purpose: Developing sports spirit and culture is the eternal goal of human development. At present, the domestic sports industry chain has been formed, but there are still many problems in the process of handling and convergence. The level of public service is relatively primary, Goal: Since the 2019...

Ecological Consciousness in William Wordsworth's Poetry

Xiuzhi Zhang
Wordsworth is one of the representatives of the romantic poetry. He tried to innovate new ways of writing in his poems and he regarded the poetry as a cure for man's depression. So this paper mainly focuses on William Wordsworth's ecological ideas and analyzes the relationship between man and nature,...

The Empirical Analysis about Effects of Career Decision-Making

Nana Ma
Manova found that there were significantly different between career decided college students and career undecided college students both on the total level of career decision-making difficulty and 8 types of career decision-making difficulties, after controlling the democratic and naturally mature factors....

Coupling Research on Governing Structure and Enterprise Technology Innovation

Lei Zhan, Lu Yu
The fact that governing structure is an important factor to affect enterprise technology innovation was explained through relation analysis from three aspects of company governing structure including equity mechanism, mechanism of creditor's right and board structure on technology innovation in this...

A Brief Analysis of the Properties and Characteristics of Cultural and Creative Products

Qiku Bao, Mo Wang
With the continuous development of social civilization, cultural and creative products have come to impact people's life with their own advantages.

Study on the Sustainable Development Strategy of Ecotourism Scenic Spots

Chaoge Jiletu, Liu Jiang
The sustainable development of tourist attractions can not only ensure the sustainable utilization of existing tourism resources, but also maintain the ecological balance of local scenic spots and develop the economic development in local areas. This article explores the development of local ecotourism...

On the Self-Studying in Higher Mathematics

Xiaoying Sun
In the circumstance of the age of knowledge economy and society of information, the update of knowledge have sped up its frequency, which make it of vital importance to train college students' abilities to self-study, innovate, and to cultivate their ideas of lifelong learning. Self-studying is an essential...

Analysis on the Interaction between Human Resource Management and Performance in Enterprise

Jian Li
Human resource management is always the core issue of the organization in any organization regardless of size. Under the new situation, for efficient and effective management of enterprise human resources, the way to make the role of human resources into full play means to improve the efficiency of enterprises,...

Research on the Effective Strategies for College Students' Party Building to Enter the Internet

Haitao Li
With the rapid development of the information age, the scientific construction of the Party building that enters the network is required, so that the college students' Party building work can gradually open up the new connotation and space. The speed of network communication is fast, so the new field...

Consideration of Environmental Protection in

Ze Liu
In this paper, it is mainly introduced the combination education between 'Instrumentation and Control of Chemical Industry' and environmental protection. Based on the special properties and contents of 'Instrumentation and Control of Chemical Industry', and teaching experience of other Universities and...

The Empirical Study of Education in Guizhou Province - Taking L Village as an Example

Shuang Yu, Guang Li, Yue Qiu
Guizhou Province is one of the most developed provinces in south China with a large proportion of poverty-stricken counties in the province. This paper takes L Village as an example to analyze the status quo and existing problems of peasant education in Guizhou Province, and puts forward corresponding...

Foreign Students Computer Chinese Input Problems and Teaching Strategies

Jiehua Zhang, Hao Bai
Today, Chinese learning often uses computers. However, basic Chinese input does not attract enough attention from foreign students. There are also many problems with Chinese input, mainly including: 1. The basic theoretical knowledge needs to be consolidated; 2. The understanding of uniqueness of Chinese...

The Need of College English Ability

Weina Ouyang, Xue Han
For a long time, college English education in our country is under a serious imbalance with a huge investment and limited output. The current situation of college students' English ability is at a low level and does not match the needs of social employers. Therefore, the problem of demand and structure...

The Rational Construction of Vocational Education and Social Level

Rong Mao
China's education has gradually changed from traditional pure academic education to rational vocational education. Vocational education has been a kind of object that accompanies the academic education, and its meaning is very deep. We should enhance the intensity of vocational education, especially...

The Applications and Thinking of "Micro-Teaching-Assistant" in the Teaching of Medical Physics

Wenbin Kang, Baiping Liu, Pengcheng Zhang, Benchao Zhu, Guangxiao He, Jia Guo
At present, the "micro-teaching-assistant" (MTA) has been widely applied and recognized by the higher education sector. Based on the classroom teaching practice of medical physics with MTA in Hubei University of Medicine, this paper talks about the application and reflection of MTA in medical physics...

Folk Sports Development under the Context of Ceramic Culture

Jin Ying
Since the reform and opening up, the western sports culture has become popular, many characteristics of the local folk sports culture is disappearing. As China's economic strength become strong, it is very important to protect and develop the traditional folk culture with traditional culture characteristics....

Study on Social Cultural Adaptability of International Students in China under the Background of "the Belt and Road"

Bo Liu
The Socio-cultural adaptability of international students in China under the background of "the Belt and Road" is discussed, and the results found that the existing literature coverage on socio-cultural adaptability of international students in China is not sufficient yet. This paper analyzes the value...

Research on Enterprise Service Marketing of UFIDA Software

Qian Bai
The service marketing based on the proposed new UFIDA marketing model, and construct the ERP marketing system, make the research on service marketing of UFIDA aspects. Through analyzing the current situation of service marketing strategy of UFIDA software company at present, find its success, according...

Studies on China's Fiscal Policy to Support the Supply-side Reform

Feifei Han
Carrying out and advancing the supply-side reform is an important strategic arrangement, for China's adapting and leading the new normal economic development and promoting long-term sustainable economic development. As not only the core of supply-side reform, but also an important means of macroeconomic...

Research on E-commerce Logistics Mode of Halal Agricultural Products in Ningxia

Haiying Ma, Hui Zhang
The rapid rise of the rapid development of e-commerce depends on the development of the logistics industry, the logistics industry is also rising due to the electronic commerce, and the two complement each other. The e-commerce of agricultural products logistics modernization is the bottleneck of e-commerce...

Research on the Development Strategy Planning of Wuhan's Incubators

Juan Li
After reviewing macro-environment, this paper analyzed its development opportunities and threats, then using the SWOT analysis model to get the incubators' strengths, weaknesses, opportunities and challenges, and then, from ST, SO, WO, WR four aspects to make strategic combination, and put forward four...

Determination of Reducing Force of Litsea Cubeba Oil and Its Comparison with Antioxidant Capacity of Other Vegetable Oils

Kong Fansheng, Zhang Yanfen, Bi Yongguang
In this paper, the antioxidant activity of Litsea cubeba oil was determined by the reduction force method, and the reducing force of Litsea cubeba oil was compared with the three common oils of peanut oil, pepper oil and soybean oil. The results showed that the yield of Litsea cubeba oil was strong,...

Study on the Present Situation of Sports Humanistic Sociology in China

Guoqing Liu
In recent years, the rapid development of China's sports industry, especially since the Eighteenth National Congress of the CPC, China's sports industry goes into a period of rapid development, the sports humanities also ushered in new opportunities for development. In this paper, through the study of...