Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)

Study on The Brand Marketing Strategy of "Carpenter Tan "

Authors
Xiaowen Zhou
Corresponding Author
Xiaowen Zhou
Available Online January 2018.
DOI
10.2991/sser-17.2018.6How to use a DOI?
Keywords
Carpenter Tan; Marketing Strategy; Brand
Abstract

In the current market environment, is already a Carpenter Tan handicraft industry leading enterprises, the brand marketing strategy is a key factor for the success of marketing, based on the analysis of the marketing environment of Carpenter Tan, in-depth study of the existing problems in the carpenter brand marketing strategy, the brand marketing theory, to summarize the successful experience of Carpenter Tan and lessons of brand marketing, puts forward solutions for the encountered problems in the development of Carpenter Tan brand, and provide a brand marketing scheme for decision makers, has a profound significance on carpenter's development in the future.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2018
ISBN
978-94-6252-446-0
ISSN
2352-5398
DOI
10.2991/sser-17.2018.6How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiaowen Zhou
PY  - 2018/01
DA  - 2018/01
TI  - Study on The Brand Marketing Strategy of "Carpenter Tan "
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 31
EP  - 34
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.6
DO  - 10.2991/sser-17.2018.6
ID  - Zhou2018/01
ER  -