Study on The Brand Marketing Strategy of "Carpenter Tan "

DOI

10.2991/sser-17.2018.6How to use a DOI?

Keywords

Carpenter Tan; Marketing Strategy; Brand

Abstract

In the current market environment, is already a Carpenter Tan handicraft industry leading enterprises, the brand marketing strategy is a key factor for the success of marketing, based on the analysis of the marketing environment of Carpenter Tan, in-depth study of the existing problems in the carpenter brand marketing strategy, the brand marketing theory, to summarize the successful experience of Carpenter Tan and lessons of brand marketing, puts forward solutions for the encountered problems in the development of Carpenter Tan brand, and provide a brand marketing scheme for decision makers, has a profound significance on carpenter's development in the future.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaowen Zhou
PY  - 2018/01
DA  - 2018/01
TI  - Study on The Brand Marketing Strategy of "Carpenter Tan "
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 31
EP  - 34
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.6
DO  - 10.2991/sser-17.2018.6
ID  - Zhou2018/01
ER  -