Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)

Research On VIP.COM Network Marketing Strategy

Authors
Xiaowen Zhou
Corresponding Author
Xiaowen Zhou
Available Online January 2018.
DOI
10.2991/sser-17.2018.53How to use a DOI?
Keywords
Vip.com; 4p; Network Marketing
Abstract

This paper selects the vip.com representative of this comprehensive shopping website. In the guidance of network marketing and marketing theory, through the use of 4P marketing strategy, product, price, channel and promotion of several aspects of this analysis of vip.com marketing situation, to find out the existing problems through the analysis of vip.com, and analyzes these problems the proposal and the feasibility, the corresponding practical measures. So it can make up for their deficiencies in maintaining their own advantages, and constantly adapt to changes in the market.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2018
ISBN
978-94-6252-446-0
ISSN
2352-5398
DOI
10.2991/sser-17.2018.53How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiaowen Zhou
PY  - 2018/01
DA  - 2018/01
TI  - Research On VIP.COM Network Marketing Strategy
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 250
EP  - 253
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.53
DO  - 10.2991/sser-17.2018.53
ID  - Zhou2018/01
ER  -