Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)

Green Production Associations Study between Brand Trust, Satisfactory Degree and Re-purchase Intention

Authors
Xi Chen, Fangping Cao
Corresponding Author
Xi Chen
Available Online January 2018.
DOI
10.2991/sser-17.2018.1How to use a DOI?
Keywords
Green production; Brand trust; Satisfactory degree; Re-purchase intention
Abstract

This paper takes the consumers who have purchased green products in Taiwan as the research object, and choose the three variables of brand trust, satisfaction and willingness to buy, and use the confirmatory factor analysis and structural equation method to analyze the valid questionnaires Consumer green consumption behavior. The results show that the brand trust of green products has a positive impact on satisfaction, and brand trust will indirectly affect the willingness to repurchase. This paper puts forward some relevant discussions and suggestions, hoping to provide strategies and references for the development and management of green products related industries, and hoping to make some contribution to the green product consumption theory and practice.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2018
ISBN
978-94-6252-446-0
ISSN
2352-5398
DOI
10.2991/sser-17.2018.1How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xi Chen
AU  - Fangping Cao
PY  - 2018/01
DA  - 2018/01
TI  - Green Production Associations Study between Brand Trust, Satisfactory Degree and Re-purchase Intention
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 1
EP  - 10
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.1
DO  - 10.2991/sser-17.2018.1
ID  - Chen2018/01
ER  -