Research on Business Strategy of BBG

DOI

10.2991/sser-17.2018.27How to use a DOI?

Keywords

Corporate Strategy; Retail; BBG; Strategic Innovation

Abstract

Business strategy is a vital factor which determines whether the business operation is successful. In this paper, we take BBG as an example to study its business strategy in medium and small cities. First of all, this paper introduces the development of retail industry at home and abroad and related theories. And then, we study the environment of BBG by PEST analysis in detail in order to find out the positioning of BBG and examine the correctness of the strategy. After that, we make use of SWOT analysis to know the industry environment, competition, business resources and other aspects of BBG to find out its advantages and disadvangtages. Finally, we put forward some suggestions and safeguard measures based on above study.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yali Luo
PY  - 2018/01
DA  - 2018/01
TI  - Research on Business Strategy of BBG
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 133
EP  - 137
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.27
DO  - 10.2991/sser-17.2018.27
ID  - Luo2018/01
ER  -