Research on Enterprise Service Marketing of UFIDA Software

DOI

10.2991/sser-17.2018.24How to use a DOI?

Keywords

UFIDA; ERP; Service Marketing; Strategy

Abstract

The service marketing based on the proposed new UFIDA marketing model, and construct the ERP marketing system, make the research on service marketing of UFIDA aspects. Through analyzing the current situation of service marketing strategy of UFIDA software company at present, find its success, according to the research on this theory and practice analysis, pointed out that the UFIDA software the success of the company for other products management software industry. It not only has certain practical significance on UFIDA company's future development, but also to bring some experience of other enterprises for China's software industry.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qian Bai
PY  - 2018/01
DA  - 2018/01
TI  - Research on Enterprise Service Marketing of UFIDA Software
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 118
EP  - 122
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.24
DO  - 10.2991/sser-17.2018.24
ID  - Bai2018/01
ER  -