An Analysis on Famous Brand Strategy of Economic Development

DOI

10.2991/sser-17.2018.32How to use a DOI?

Keywords

Economic development; Brand strategy; Famous

Abstract

In order to meet the economic development "shift speed" of the new features, implementation of brand strategy and the development of brand economy has become a boost to the city's economic development and build an economic upgrade version of one of the important path. This paper identified the implementation of brand strategy in the process of problems and countermeasures, to build the city's brand economy and promote economic restructuring and upgrading of the reference.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qi Zhang
AU  - Jinjiang He
AU  - Ning Cai
PY  - 2018/01
DA  - 2018/01
TI  - An Analysis on Famous Brand Strategy of Economic Development
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 158
EP  - 160
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.32
DO  - 10.2991/sser-17.2018.32
ID  - Zhang2018/01
ER  -