Proceedings of the 2015 International Conference on Management Science and Management Innovation

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117 articles
Proceedings Article

Study on Labor Cost Management Efficiency Using TOPSIS: Evidence from Hebei Southern Power Grid

Lei Wen, Jian-Feng Weng
Labor cost management and establishment of labor cost input-output efficiency system of subsidiaries are crucial for taking countermeasures against compatibility between salary growth of employees and enterprise's efficiency. An empirical research on labor cost management towards Hebei Southern Power...
Proceedings Article

CO2 Emissions Measurement in Technological Process of Production: A Case Study of DBTP Thermal Power Plant

Lei Wen, Ye Cao
This study provides a new CO2 emissions measurement method in thermoelectric enterprises by the analysis of technological process of production. It is novel that CO2 emissions related to technological process of production are significant in providing emission-reducing focus and sound management in industrial...
Proceedings Article

The Practice of the Sino-foreign Cooperation in Running Schools of Engineering Disciplines

Zeng-Zhong Wang, Yu-Xin Zhang, I. Smith
Lying in a transformation period of economic development, economic prosperity, social progress and development in science and technology have to rely on strong competitiveness of a nation’s universities to a large degree. Internationalising education is seen as playing a role in the empowerment of students...
Proceedings Article

Enlightenment to Our Country Based On Europe and the United States National Non-Material Cultural Heritage Legal Protection Experience

Shu-Juan Liu
Foreign countries have a mature experience in the aspect of the development and protection of the intangible cultural heritage, The accurate evaluation as well as the value of the intangible cultural heritage; Great importance to protecting non-material cultural heritage of the perfection of laws and...
Proceedings Article

Discussion on Application of the Garment Industry Logistics Informatization

Wei-Xia Yang
China is the largest garment consumption. The garment industry has become an important part of our national economy, and it is closely related with people's life, consumption, production. It is an important reflection of development in economic and social. But with the deepening of economic globalization,...
Proceedings Article

Service Culture in International Exhibition Management-A Case Study

Lu Wang, Norbert Mundorf, Yin-Jiao Ye
Service culture (SC), among other factors, plays a critical role in the success of international exhibitions. The SC from organizers to exhibitors and trade visitors in China International Industry Fair (CIIF) and Hannover Messe, Germany (HMG) as case study based on qualitative analysis of their homepages,...
Proceedings Article

Review of Research on the Equalization of Basic Health Services

Yuan-Fang Liu, Xi Guo, Juan Wu, Jian-Xin Xi
The equalization of basic health services (EBHS) is an important part in building a service-oriented government, and is essential to safeguarding citizens' health in maximum and ensuring the equality of citizens to enjoy their right on health fair. Review of researches on the EBHS is the first step of...
Proceedings Article

Exploration and Practice of Introductory Curriculum on Mechanical Engineering

Xiao-Gui Zhang, Jun-Jie Xiao
The introductory of mechanical engineering is a new opened elective course mechanical in the engineering major. It plays a positive role in guiding students to understand the major itself, the development of it and the future employment prospects, improving the students' interest in learning, cultivating...
Proceedings Article

Holistic Governance Applied in Customs-A Study based on the Perspective of Regional Integration

Yi-Xin Xu, Cai-Hong Hou, Xin-Yi Ye
Holistic governance theory is to explicit the responsibilities of every subject further under the circumstance of subjective disorder for the purpose of realizing the comprehensive coordination of multiple-subject and to avoid making the division of the privileges between the departments divided by domestic...
Proceedings Article

Evaluation of Construction Scheme of Comprehensive Technical Support Center of Strategic Backside Warehouse

Qun Deng, Feng Wang, Ming Gan
The quantified description obtained by evaluating construction scheme of Comprehensive Technical Support Center (CTSC) of strategic backside warehouse synthetically, which can be regarded as reference for decision, is directively meaningful in reality. Combining the group analytic hierarchy process (GAHP)...
Proceedings Article

Changes and Exploration of Railway Construction Management under New Situation

Shu-Yu Wang, Ying-Ying Wang
Research purposes: Under the background of Government–corporation separation, new situation and impact on railway construction management will be discussed. Thus some suggestions will be pointed about how to change management style for National Railway Administration and China Railway Corporation. Research...
Proceedings Article

Research on the Informal Institutional Changes’ Impact on the Governance of the Small-scale Rural Public Resource-Taking the Well Governance of L Village as an Example

Li-Rong Zhong, Yong-Zhong Yang, Bi-Hui Xie, Dan Luo, Ming-Hua Lin
The lack of property rights of China's rural small-scale public resources results in excessive use, and even exhaustion of public resources. Based on this, the paper takes Ostrom’s game model of public resources for reference and uses evolutionary game theory tools to analyze the influential factors...
Proceedings Article

Technical Economy Analysis for Recruitment and its Thinking

Li-Na He, Yao-Hui Wang
This article discusses about factors which effects job hunters’ decisions during seeking employment based on technical economy analysis. The employee attaches importance to initial human capital, at the same time, they pay more attention on the increase and speed of value. Last, this article suggests...
Proceedings Article

An Empirical Study: The Mediated Effect of Team Identification, Team Negative Affectivity and Team Cohesion

Zheng Huang
In this study, we propose and test a mediation model to explore the effect of team identification, team negative affectivity and team cohesion on abusive supervision climate and team task performance. Using a sample of 48 dyads of employees and their immediate supervisors from nineteen companies and...
Proceedings Article

Method to Evaluate Job Stress of High-Speed Train Drivers

T. J. Ku, M. Y. Ku, P. Y. Shen, B. F. Hung, C. L. Lin
In an overview of the high-speed railway systems in various countries, train drivers are the last line of rail safety. With the rapid increase in transportation demand, failure to promptly formulate appropriate coping strategies and implement adjustments imposes severe job stress on train drivers. Therefore,...
Proceedings Article

Fragrance Marketing: An Innovation in the Hotel Industry

Si-Yu Peng
Despite current global economic issues, businesses are pushing forward with innovative solutions to meet the needs and desires of consumers whose consumption patterns are constantly undergoing significant changes. This paper scrutinizes the changing demands of hotel consumers based on a sensory marketing...
Proceedings Article

The Design of Supply Chain Logistics Information Integration Platform for Auto Parts Enterprises Based on Multi-agent

Ming Li, Xiao-Ning Fang, Chang-Chun Jiang
Starting from the auto parts manufacturers operating target, the use Internet of Things technology, reasonable technology, management of engineering technology, computer network technology, bar code automatic identification technology, artificial intelligence technology, agent technology, lean production,...
Proceedings Article

Research of Stability of Employment, Income and Citizenship of Agricultural Transfer

Dong-Mei Zhu, Jia-Yu Chen
The citizenization for the transfer of agricultural population is the inevitable requirement of modernization development and it is also an important mission for urbanization. Nowadays, the transfer of agricultural population has poorer stability of employment and lower income, which obstruct their citizenization...
Proceedings Article

Game Analysis on the Failure of the Internal Supervision Mechanism of State-owned Enterprises

Feng Kong, Yang Jiao
According to the behavior characteristics of managers of state owned enterprises, starting from the perspective of utility maximization and based on principal-agent game analysis, this paper establish a new state-owned enterprise managers corruption and internal supervisor behavior model, for the first...
Proceedings Article

Analysis on the Conduct of Managing Agent of State-owned Enterprises Based on Dual Reputation

Feng Kong, Lin-Fang He
The state-owned enterprise managers have a great feature, the operator is appointed by the superior government, the operators’ attention the relationship with administrative organization, the managers of state-owned enterprise have a strong consideration of reputation. The operator’s retention and promotion...
Proceedings Article

Analyzing the Problems of Independent College Teaching Quality and its Influencing Factors

Dong-Ping Wang, Xiao-Hui Song, Shu-Zhen Hao, Jun-e Zhou, Bin Yang, Yi-Nuo Liu
Teaching quality is a key of independent college talent training. This paper summaries the content based on the connotation of independent college teaching quality and teaching characteristics, analyzing the existing problems in independent college teaching quality from the aspects of students, teachers...
Proceedings Article

Partial Fulfillment of the Requirement for the Degree Doctor of Philosophy in Business Administration

Yan-Zhe Zheng
Research on business model, whether at home or abroad, is a hot issue. Since the 21st century, with the further development of science and technology, continuous improvement of productivity and further intensified competition in the market economy, business model innovation gains more and more attention...
Proceedings Article

The Construction of Melon Traceability System Based on QR Code for SHUNZI Vegetable Cooperative

Zhuang Xu, Hong-Mei Gao
Agricultural traceability system has diverse ways of implementations. Among them, with regard to identification QR code is a relatively unique identification new technology. Its application is wide and simple. Its research and application in Japan is also more mature. Based on a comprehensive study of...
Proceedings Article

A Study on Education Idea of the Specialized Higher Technical Institute during the New Period

Si-Jin Tian, Peng Zhu, Dao-Liang Zhao, Zhang-Rui Liu, Jia-Hua Li
Higher education is becoming one of the most important needs for mankind. The main education system in the world is academic universities, similar institutions of high education and the specialized higher technical college or polytechnic institute. Nearly every fourth new student enrolls today at a polytechnic...
Proceedings Article

Research on Ecological Compensation Mechanism of Typical Tourist Destination-A Case Study in Li River Basin

Dan-Dan Lu, Yong-De Zhong, Si-Yuan Chen
The ecological environment is the foundation of human existence and development, but the value of the ecological environment has not been fully recognized and fully reflect, this part of value has not got statistics and reasonable compensation for a long time. This paper analyzes the current situation...
Proceedings Article

The Evaluation and Improvement of Performance in China Companies’ Mineral Resources-obtaining International Strategic Alliances: a Perspective of Value Creation

Si-Yu Pan, Kai-Ting Chen
This paper analyses the generating mechanism of China Companies’ mineral resources-obtaining international strategic alliances (MROISA) performance from the perspective of value creation, and builds an evaluation index system of China Companies’ MROISA performance from two aspects of the expected performance...
Proceedings Article

The Emotional Conduction and Impact Discovery of the Mass Emergencies

Guo-Qiang Xiong, Hao Wang
As one of the important factors of Mass Emergencies, emotion plays an important role in the evolution of Mass Emergencies. In this paper, the model of emotional conduction has been built, by emotional experiments and mathematical statistics, to analysis the effect of emotion on Mass Emergencies behavior....
Proceedings Article

Research of Strategic Transformation of SMEs in China from International Perspective

Qian Cao
With market-oriented opening in the China's civil aviation industry and the rapid development of China's economy, China's civil aviation transportation fuel consumption has grown significantly in nearly past three decades. Therefore, it’s a very important strategic significance of the prediction of China's...
Proceedings Article

Simulating Urban Growth in Urumqi, Using the SLEUTH Model

Ya-Xuan Liu
Urumqi is the capital city of Xinjiang Uyghur Autonomous Region, in the northwestern part of China. The city has witnessed rapid growth in recent years, mostly because of the national and regional policies and its economic and social development. We implemented this study to understand the urban growth...
Proceedings Article

Energy Plan-based Planning and Modeling for Renewable Energy System in Beijing

Yong Fang, Le Fan
Despite government efforts toward encouraging the rapid growth in renewable energy in Beijing, the gap between energy supply and demand is aggravated, and the energy structure has yet to be optimized. This paper simulates the energy system of Beijing in 2012 from the perspective of wind power by using...
Proceedings Article

Influence Factors and Construction Strategy of R & D Team Psychological Safety

Xiang-Dong Feng, Bao-Liang Cao, Nian-Bai Li, Han-Song Che, Wei Yu
Psychological safety is one of the important variables in determining the overall performance of the team. Influence factors on R & D team psychological safety include social culture, team management, learning competition, personnel personality and the characteristics of research and development work....
Proceedings Article

The Study of the Green Marketing and Sustainable Development

Hai-Jin Ji, Shao-Hua Liu
With the development of modern industry and the prosperity society, our living environment has been getting worse. And people have to rethink about their actions. In order to make the sustainable development come true in the harmonious environment, society put higher requirement about the enterprise...
Proceedings Article

Research on the Credit Risk Influencing factors of Farmer Loan for Rural Commercial Bank Based on Probit Model

Ya-Qiong Pan, Ze-Qun Song
This paper takes farmer loan for Rural Commercial Bank as an object of study, discusses the credit risk and its influence factors. Based on the survey data from Hubei Rural Commercial Bank, Probit model is applied to analyze these factors. The findings are showed as follows: There is a significant and...
Proceedings Article

Study on CSR Performance of SME Tourism Enterprises

Xiao-Wen Jie, Jin-Ye Huang, Gui-Hua Dong
This paper uses grounded theory in the foundation of collectingand collating a large number of domestic and foreign scholars about the research achievements on corporate social responsibility. Accordingtotheparticularity, complexity and stage characteristics of the development of small and medium-sized...
Proceedings Article

Research on the Development Strategy of Green Food E-commerce in Heilongjiang Province

Qi-Zhao Yang, Jie Shang
We are in the era of big data, the rapid development of e-commerce is driving the development of the green food industry. As China's green food Province, Heilongjiang province is trying to use e-commerce to break through the bottleneck of market development. This paper analyzes the development and problems...
Proceedings Article

Research on Dynamic Combination Technique Based on Capability Object in Simulation Application

Yong Liu, Ji-Chuan Quan, Chen Luo
As a new simulation operation mode, task oriented simulation can build simulation application quickly to assess the influence of commander’s decision on future battlefield situation. However, with the war of information era changing dynamically and becoming unforeseeable, higher requirements for the...
Proceedings Article

Evaluation on the Synergistic Effect of Production, Sales and R & D after Enterprise's M & A

Xin Mei, Yun-Mei Li, Yang Hu, Yong-Cheng Zhu
In the current economic environment, synergy is becoming a trend of business management and research on evaluating synergistic effect of enterprises is in need. So the author innovatively established an evaluation model of production, sales and R&D synergistic effect from the positive and negative synergistic...
Proceedings Article

The Mechanism of the Impact of Team Climate and Team Psychological Safety on Team Innovation Performance

Yun-Mei Li, Yan Cao, Da-Wei Li
Project teams are widely used in enterprises to foster remarkable innovation performance. However, the overall effect of project team is often difficult to achieve in the practical application of China’s enterprises. Based on literature review, the mechanism of how team climate and team psychological...
Proceedings Article

Research on Technology Innovation Performance Evaluation Model of Scientific and Technical Talents

Yun-Mei Li, Qiao Liu, Li-Juan Zhu, Hong Qian
With the rapid development of science and technology in the international environment, technology innovation has become the main orientation of the enterprise strategic development. Enterprise technology innovation to a large extent is determined by innovation performance of scientific and technical...
Proceedings Article

Comparative Analysis of the China-South Korea and China-Australian Bilateral Trades Commodity Structure

Pei-Zhi Wang, Jun-Feng Ju
In recent years, the China-South Korea and China-Australian bilateral trades are growing steadily. However, they also confront challenges of trade competitions. Based on the study of the development and current situation of China-South Korea and China-Australian bilateral trades, this paper analyzes...
Proceedings Article

The Structural Analysis of BPO in China

Pei-Zhi Wang, Hong Zhu
The paper is to do research on major issue of the trade development of china BPO business. And the methodology used relates to statistical analysis based on the date (2008~2014), trying to prove the trade development about china BPO business in the micro environment. As a result, the article figures...
Proceedings Article

Comparative Analysis of Export Similarity Index between China and EU

Pei-Zhi Wang, Xiao-Jing Liu
This paper is to do research on the export similarity between China and European Union (EU) in world market, American market and Indian market by using the export similarity index during 2007 to 2013. The empirical analysis on these indexes indicates that China and EU have a higher level of export similarity...
Proceedings Article

Research on Financing of Chinese Textile Listed Companies

Xin-Ying Liu, Wen-Wen Liu
Textile industry is one of the pillar industries in China which plays an important role in developing national economy. China's textile industry companies, especially the textile listed companies, experienced a rapid development with the increase demand in both international and domestic markets, but...
Proceedings Article

Research on Upgrading of Chinese Automobile Industry Value Chain

Jun-Qing Liu
The paper is to deal with the upgrading of China's automobile industry value chain. The automotive industry is a pillar industry of China. But comparing with international brands, China's auto industry always has the problem that being at low added value. Therefore, researching on upgrading of automotive...
Proceedings Article

Corporate Social Responsibility and Family Firms

Dan Li
Corporate Social Responsibility (CSR) has been a topical issue in recent years because of the more and more serious problems that global corporations’ operations cause to the global natural environment and community. It is premature to get any definite conclusion as of the relationship or association...
Proceedings Article

Professional Preparation Environment of Translator Training of China

Li Gao, Hai-Tang Ren, Xin Zhang, Na Xu
MTI (Master of Translation and Interpreting) program of China started in 2007 to prepare more professional translators and interpreters. The number of MTI institutions has increased rapidly in recent years. This makes it a must to examine the status quo of the programs. The present study borrowed the...
Proceedings Article

Research on the Impact Mechanism between Logistics Service Innovation and Online Customer Repurchase Intention

Dan Lin, Rui Zhang
Logistics service is an important part of online shopping consumers’ perception and evaluation, which is also a critical factor for repurchase intention in E-commerce. This study aims to answer the basic question “how logistics service innovation influences online shopping customers’ repurchase intention”....
Proceedings Article

How does Basic Research Promote the Innovation for Patented Invention: a Measuring of NPC and Technology Coupling

Jie Gui, Chang-Qing Yao, Wen Zeng, Zhao-Feng Zhang
When a new technology is invented, it may absorb new knowledge from basic research. But how to evaluate the affection of basic research on technological invention and innovation accurately is difficult. The paper constructs a model for measuring the relationship between basic research and patented invention...
Proceedings Article

A Multimodal Study on Lawyer’s Courtroom Communication Management

Jian-Min Chen
All human experiences are sensory-based and lawyer’s courtroom communication is not the exception. Traditional sensory communications will never be out of date with contemporary technological communications raising the efficiency and veracity. Communication skills from the multimodal perspective help...
Proceedings Article

An Algorithm of Feature Selection in Text Categorization Based on Gini-index

Wei-Dong Zhu, Bo Wang, Yong-Min Lin
TWith the rapid development of World Wide Web, text categorization has played an important role in organizing and processing large amount of text data. The first and major problem of text categorization is how to select the best subset from the original high feature space in order to reduce the high...