Competencies Needed for Social Media Managers

DOI

10.2991/msmi-15.2015.76How to use a DOI?

Keywords

Social media, Competencies, Manager.

Abstract

With the quantum leap of the popularity of the social media, contemporary organizations are stepping into utilizing the communication tool such as Facebook, Twitter, Linkedin, Pinterest, Yelp, TripAdvisor etc. to promote their products. Besides that, social media also serves as a shepherd in driving the marketing direction. However, there are no studies that address the specific knowledge, skills, abilities and other characteristics (KSAOs) considered necessary for social media managers in hospitality industry. The goal of this study was to fill this gap and make recommendations as to what KSAOs-set is necessary for successful social media managers. The results could be used to develop a comprehensive job description and job specification; training; and performance management of social media managers. In addition, the findings ought to be incorporated into the education and training of current and future hospitality professionals in this field.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan Cao
AU  - Ali. A. Poorani
PY  - 2015/08
DA  - 2015/08
TI  - Competencies Needed for Social Media Managers
BT  - Proceedings of the 2015 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 407
EP  - 412
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-15.2015.76
DO  - 10.2991/msmi-15.2015.76
ID  - Cao2015/08
ER  -