Service Culture in International Exhibition Management-A Case Study

DOI

10.2991/msmi-15.2015.6How to use a DOI?

Keywords

Service culture, Exhibition management, CIIF, HMG.

Abstract

Service culture (SC), among other factors, plays a critical role in the success of international exhibitions. The SC from organizers to exhibitors and trade visitors in China International Industry Fair (CIIF) and Hannover Messe, Germany (HMG) as case study based on qualitative analysis of their homepages, 2012, service catalog and after-show report was explored to compare and contrast basic services (BS) and value-added services (VAS) of SC from pre-exhibition, during exhibition and post exhibition phases from intercultural communication perspective. The findings revealed that there has been conflicts of service culture between China and Germany, as German exhibition organizers regard service as the most powerful strategic competitive tool in the international exhibition industry. The purpose of this research is to propose suggestions to further arouse and promote the organizers’ SC to upgrade its service qualities in international exhibition industry in China.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lu Wang
AU  - Norbert Mundorf
AU  - Yin-Jiao Ye
PY  - 2015/08
DA  - 2015/08
TI  - Service Culture in International Exhibition Management-A Case Study
BT  - Proceedings of the 2015 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 25
EP  - 30
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-15.2015.6
DO  - 10.2991/msmi-15.2015.6
ID  - Wang2015/08
ER  -