Proceedings of the 2015 International Conference on Management Science and Management Innovation

Service Culture in International Exhibition Management-A Case Study

Authors
Lu Wang, Norbert Mundorf, Yin-Jiao Ye
Corresponding Author
Lu Wang
Available Online August 2015.
DOI
https://doi.org/10.2991/msmi-15.2015.6How to use a DOI?
Keywords
Service culture, Exhibition management, CIIF, HMG.
Abstract
Service culture (SC), among other factors, plays a critical role in the success of international exhibitions. The SC from organizers to exhibitors and trade visitors in China International Industry Fair (CIIF) and Hannover Messe, Germany (HMG) as case study based on qualitative analysis of their homepages, 2012, service catalog and after-show report was explored to compare and contrast basic services (BS) and value-added services (VAS) of SC from pre-exhibition, during exhibition and post exhibition phases from intercultural communication perspective. The findings revealed that there has been conflicts of service culture between China and Germany, as German exhibition organizers regard service as the most powerful strategic competitive tool in the international exhibition industry. The purpose of this research is to propose suggestions to further arouse and promote the organizers’ SC to upgrade its service qualities in international exhibition industry in China.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Conference on Management Science and Management Innovation (MSMI 2015)
Part of series
Advances in Economics, Business and Management Research
Publication Date
August 2015
ISBN
978-94-62520-90-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/msmi-15.2015.6How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Lu Wang
AU  - Norbert Mundorf
AU  - Yin-Jiao Ye
PY  - 2015/08
DA  - 2015/08
TI  - Service Culture in International Exhibition Management-A Case Study
BT  - 2015 International Conference on Management Science and Management Innovation (MSMI 2015)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-15.2015.6
DO  - https://doi.org/10.2991/msmi-15.2015.6
ID  - Wang2015/08
ER  -