Proceedings of the 2015 International Conference on Management Science and Management Innovation

Fragrance Marketing: An Innovation in the Hotel Industry

Authors
Si-Yu Peng
Corresponding Author
Si-Yu Peng
Available Online August 2015.
DOI
https://doi.org/10.2991/msmi-15.2015.16How to use a DOI?
Keywords
Sense of smell, Sensory marketing, Fragrance marketing.
Abstract
Despite current global economic issues, businesses are pushing forward with innovative solutions to meet the needs and desires of consumers whose consumption patterns are constantly undergoing significant changes. This paper scrutinizes the changing demands of hotel consumers based on a sensory marketing perspective combined with current global economic trends. Further research and studies into the innovative hotel marketing strategies are based on the five human senses with a focus on fragrance marketing and its effects on motivating consumer consumption while simultaneously enhancing the overall hotel guest experience. Recommendations are made based on the findings of this study to advance and develop marketing strategies with regards to the hospitality industry.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Conference on Management Science and Management Innovation (MSMI 2015)
Part of series
Advances in Economics, Business and Management Research
Publication Date
August 2015
ISBN
978-94-62520-90-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/msmi-15.2015.16How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Si-Yu Peng
PY  - 2015/08
DA  - 2015/08
TI  - Fragrance Marketing: An Innovation in the Hotel Industry
BT  - 2015 International Conference on Management Science and Management Innovation (MSMI 2015)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-15.2015.16
DO  - https://doi.org/10.2991/msmi-15.2015.16
ID  - Peng2015/08
ER  -