Research on the Impact Mechanism between Logistics Service Innovation and Online Customer Repurchase Intention

DOI

10.2991/msmi-15.2015.47How to use a DOI?

Keywords

Logistics service innovation, Repurchase intention, Order fulfillment quality, Customer satisfaction.

Abstract

Logistics service is an important part of online shopping consumers’ perception and evaluation, which is also a critical factor for repurchase intention in E-commerce. This study aims to answer the basic question “how logistics service innovation influences online shopping customers’ repurchase intention”. Based on a theoretical presumption, this study selects four representative websites as research cases and includes product type as a moderator to analyze the impact of three dimensions of logistics service innovation: quickness, interaction and reliability on customer repurchase intention.9 hypotheses are proposed to construct a theoretical framework. The results find that logistics service quickness; interaction and reliability have a positive effect on customers repurchase intention through the mediating role of order fulfillment quality perception and customer satisfaction.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dan Lin
AU  - Rui Zhang
PY  - 2015/08
DA  - 2015/08
TI  - Research on the Impact Mechanism between Logistics Service Innovation and Online Customer Repurchase Intention
BT  - Proceedings of the 2015 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 251
EP  - 260
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-15.2015.47
DO  - 10.2991/msmi-15.2015.47
ID  - Lin2015/08
ER  -