Proceedings of the 2015 International Conference on Management Science and Management Innovation

A Contingent Technology Innovation Diffusion Model and Simulation

Authors
Guo-Zhong Yang, Zhi Yan
Corresponding Author
Guo-Zhong Yang
Available Online August 2015.
DOI
https://doi.org/10.2991/msmi-15.2015.58How to use a DOI?
Keywords
Technology innovation diffusion, Contingent diffusion model, Bass model, Base product, Attached product.
Abstract
Considering the dependence between innovation product and its attached products, the paper tries to relax the assumptions of Bass model and establishes a contingent technology innovation diffusion model based on dynamic time. And then its simulation is operated by software. Research result shows that attached product, which is late to diffuse than its base product, will spread quickly at the beginning of diffusion and it is easy to accept by consumers, finally all adopters of base product are potential adopters of attached product. The author also proposes some suggestions for accelerating the speed of technology innovation diffusion.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Conference on Management Science and Management Innovation (MSMI 2015)
Part of series
Advances in Economics, Business and Management Research
Publication Date
August 2015
ISBN
978-94-62520-90-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/msmi-15.2015.58How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Guo-Zhong Yang
AU  - Zhi Yan
PY  - 2015/08
DA  - 2015/08
TI  - A Contingent Technology Innovation Diffusion Model and Simulation
BT  - 2015 International Conference on Management Science and Management Innovation (MSMI 2015)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-15.2015.58
DO  - https://doi.org/10.2991/msmi-15.2015.58
ID  - Yang2015/08
ER  -