A Contingent Technology Innovation Diffusion Model and Simulation

DOI

10.2991/msmi-15.2015.58How to use a DOI?

Keywords

Technology innovation diffusion, Contingent diffusion model, Bass model, Base product, Attached product.

Abstract

Considering the dependence between innovation product and its attached products, the paper tries to relax the assumptions of Bass model and establishes a contingent technology innovation diffusion model based on dynamic time. And then its simulation is operated by software. Research result shows that attached product, which is late to diffuse than its base product, will spread quickly at the beginning of diffusion and it is easy to accept by consumers, finally all adopters of base product are potential adopters of attached product. The author also proposes some suggestions for accelerating the speed of technology innovation diffusion.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guo-Zhong Yang
AU  - Zhi Yan
PY  - 2015/08
DA  - 2015/08
TI  - A Contingent Technology Innovation Diffusion Model and Simulation
BT  - Proceedings of the 2015 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 310
EP  - 315
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-15.2015.58
DO  - 10.2991/msmi-15.2015.58
ID  - Yang2015/08
ER  -