The Study of the Green Marketing and Sustainable Development

DOI

10.2991/msmi-15.2015.32How to use a DOI?

Keywords

Sustainable development, Green marketing, Strategy.

Abstract

With the development of modern industry and the prosperity society, our living environment has been getting worse. And people have to rethink about their actions. In order to make the sustainable development come true in the harmonious environment, society put higher requirement about the enterprise production and the green marketing. First, this paper introduces the connotation of the green marketing and the sustainable development. Then, that clarifies the relationship of the green marketing and the sustainable development. Finally, that puts forward the strategies in order to realize social sustainable development and green marketing.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hai-Jin Ji
AU  - Shao-Hua Liu
PY  - 2015/08
DA  - 2015/08
TI  - The Study of the Green Marketing and Sustainable Development
BT  - Proceedings of the 2015 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 171
EP  - 174
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-15.2015.32
DO  - 10.2991/msmi-15.2015.32
ID  - Ji2015/08
ER  -