Proceedings of the 2015 International Conference on Management Science and Management Innovation

The Study of the Green Marketing and Sustainable Development

Authors
Hai-Jin Ji, Shao-Hua Liu
Corresponding Author
Hai-Jin Ji
Available Online August 2015.
DOI
https://doi.org/10.2991/msmi-15.2015.32How to use a DOI?
Keywords
Sustainable development, Green marketing, Strategy.
Abstract
With the development of modern industry and the prosperity society, our living environment has been getting worse. And people have to rethink about their actions. In order to make the sustainable development come true in the harmonious environment, society put higher requirement about the enterprise production and the green marketing. First, this paper introduces the connotation of the green marketing and the sustainable development. Then, that clarifies the relationship of the green marketing and the sustainable development. Finally, that puts forward the strategies in order to realize social sustainable development and green marketing.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Conference on Management Science and Management Innovation (MSMI 2015)
Part of series
Advances in Economics, Business and Management Research
Publication Date
August 2015
ISBN
978-94-62520-90-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/msmi-15.2015.32How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hai-Jin Ji
AU  - Shao-Hua Liu
PY  - 2015/08
DA  - 2015/08
TI  - The Study of the Green Marketing and Sustainable Development
BT  - 2015 International Conference on Management Science and Management Innovation (MSMI 2015)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-15.2015.32
DO  - https://doi.org/10.2991/msmi-15.2015.32
ID  - Ji2015/08
ER  -