Proceedings of the 2015 International Conference on Management Science and Management Innovation

Study on the Influence of Online Merchandise Display on Consumer Product Quality Perception-The Mediating Role of Virtual Tactility

Authors
Wei-Ping Yu, Ya-Lan Li, Xu Zu
Corresponding Author
Wei-Ping Yu
Available Online August 2015.
DOI
10.2991/msmi-15.2015.85How to use a DOI?
Keywords
Virtual tactility, Product quality perception, Model display, Fabric swatch, Time distance.
Abstract

Based on 2 empirical studies, we explore the influence of two kinds of online clothing presentation manner--“model display” and “fabric swatch presentation” on consumer product quality perception from the virtual tactile perspective, and examine the moderating effect of time distance. In study 1, we show that model display can significantly influence and improve the virtual tactility and product quality perception; in study2, we show that the effect of fabric swatch presentation on virtual tactility and product quality perception is also significant, when there is fabric swatch presentation, the virtual tactility and product quality perception are stronger. In both studies, virtual tactility acts as a complete mediate variable, and time distance plays a moderating role in the effect which virtual tactility have on product quality perception.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Management Science and Management Innovation
Series
Advances in Economics, Business and Management Research
Publication Date
August 2015
ISBN
10.2991/msmi-15.2015.85
ISSN
2352-5428
DOI
10.2991/msmi-15.2015.85How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wei-Ping Yu
AU  - Ya-Lan Li
AU  - Xu Zu
PY  - 2015/08
DA  - 2015/08
TI  - Study on the Influence of Online Merchandise Display on Consumer Product Quality Perception-The Mediating Role of Virtual Tactility
BT  - Proceedings of the 2015 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 460
EP  - 466
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-15.2015.85
DO  - 10.2991/msmi-15.2015.85
ID  - Yu2015/08
ER  -