Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)

164 authors
Aldave-Carranza, María Jose
Streamers as Emerging Journalistic Figures: A Study on their Influence and Informative Quality
Amaya-Bautista, Alexandra
Factors Regarding Behavioral Intention Toward Post-Pandemic MOOCs Massive Online Courses (MOOCs) Post-pandemic
Araujo, Renzzo
Social Capital and Interactions in the Virtual Communities of Fans of the First Division of Peruvian Professional Football
Arbaiza, Francisco
Luxury in Battle: Exploring Balenciaga’s In-Game Advertising and Advergaming in the World of Fortnite
Arbaiza, Francisco
Celebrity Endorsement: How ‘Rare Beauty’ Capitalizes on Selena Gomez’s Emotional Bond with Millennials
Arbaiza, Francisco
From Fantasy to Reality: How Victoria’s Secret and Savage x Fenty Lingerie Ads Shape Body Image Among Young Peruvian Women
Arbaiza, Francisco
Dynamics of Influence: The Role of Product Placement of Luxury Brands in the ‘Succession HBO Series
Arbaiza, Francisco
From Rolex to Casio: Analyzing the Impact of Celebrity Mentions on Brand Perception
Arbieto, Claudia Samanta Albornoz
Harmful Stereotypes in Dating Shows:
Arruda, Claudia Alexandra Guillén
Personal Branding in the Music Industry to Achieve Internationalization
Aybar-Cabezudo, Oscar. A.
Postfeminism Perspectives in Female Portrayals within Peruvian Romantic Comedies Directed by Ani Alva
Aybar-Cabezudo, Oscar. A.
Representation of World War II in the Narrative of Russian War Films
Aybar-Cabezudo, Oscar. A.
Narrative Strategies and Author’s Vision in Disaster Cinema Docudramas
Barredo, Daniel
Social Capital and Interactions in the Virtual Communities of Fans of the First Division of Peruvian Professional Football
Barredo, Daniel
Production and Post-production of Football Channels on YouTube: An Interview with Spanish-speaking Youtubers from Argentina, Colombia, Spain, Mexico and Peru
Barredo, Daniel
The Microdocumentary as a Digital Learning by Doing Technique: The Case of Communication Students in Lima-Perú
Barredo Ibáñez, Daniel
Peer-Review Statements
Bayarri-Toscano, Gabriel
The Brazilian Far-right and New Media Models: the Role of Disintermediation in Bolsonarismo’s Discourse
Benavides-Vera, Dayana
Perceptions of Diversity and Inclusion Through body positive in Peruvian brands on Instagram
Benites-Aquino, Jimena
The Representation of Autistic Characters in the Fanfictions of “The Owl House”
Cabrera-Málaga, Giovanni Rolando
Relationship Between Internet Addiction and Academic Performance Among Peruvian University Students
Carpio, Camila M. Torres
Narrative Strategies and Author’s Vision in Disaster Cinema Docudramas
Carreño, Miriam
Football Journalism and Infotainment on Youtube: An Interview with Youtubers from Peru, Argentina, Mexico, Colombia and Spain
Castro-Bernardini, María José
Stand Up for Purpose: Disability and Inclusion in Social Advertising Through Humor and Storytelling
Chavez, Fabiana
From Fantasy to Reality: How Victoria’s Secret and Savage x Fenty Lingerie Ads Shape Body Image Among Young Peruvian Women
Christiana
K-Pop among Female University Students in Lima: A Study on Dance Learning and Cultural Influence through Music Videos
Chura, Claudia
The Safeguarding of Intangible Cultural Heritage Through the Production of Documentaries by Students at a University in Lima
Chura, Claudia
The Microdocumentary as a Digital Learning by Doing Technique: The Case of Communication Students in Lima-Perú
Chura, Claudia
Innovative Strategies for Audiovisual Literacy at Film Festivals. The Case of Peru
Chávez-Chuquimango, María
Stress-free Collaborative Evaluations Through the Mural Digital Platform in University Students
Chávez-Chuquimango, María
Documentary Photography as a Tool for Environmental Education and Preservation of Paracas National Reserve
Chávez-Chuquimango, María
Representation of Women Through Advertising Photography and Body Positive on Instagram
Chávez-Chuquimango, María
Documentary Photography and Spatial Remote Sensing as Tools for Deforestation Reconnaissance in the Amazon
Chávez-Chuquimango, María
Perceptions of Diversity and Inclusion Through body positive in Peruvian brands on Instagram
Chávez-Chuquimango, María
The use of Photography as a Prevention Tool Against Animal Abuse Through Instagram
Chávez-Chuquimango, María
The Visual Narrative and Photographic Archives as Memory of El Niño Phenomenon
Chávez-Pareja, Diego E.
Representation of World War II in the Narrative of Russian War Films
Colussi, Juliana
The Brazilian Far-right and New Media Models: the Role of Disintermediation in Bolsonarismo’s Discourse
Cárdenas, Ricardo Sebastián Rodriguez
From Printed Newspapers to Tiktok: an Analysis of Content and Preferences of University Students in Peru
Delgado, Yennifer
Discourse Analysis in Videos of Criminal Groups in Ecuador: Standardization of Violence and Contradictions in their Discourses
Di Melany Fabian-Bernal, Jh’sdly
Addicted to Entertainment. Netflix Consumption Experience of Young Peruvians
Duche-Pérez, Aleixandre Brian
Relationship Between Internet Addiction and Academic Performance Among Peruvian University Students
Escandón-Montenegro, Pablo
Construction of a transmedia project for an imagined community
Espinoza-Robles, Lorena T.
Postfeminism Perspectives in Female Portrayals within Peruvian Romantic Comedies Directed by Ani Alva
Espinoza-Robles, Lorena T.
Representation of World War II in the Narrative of Russian War Films
Espinoza-Robles, Lorena T.
Narrative Strategies and Author’s Vision in Disaster Cinema Docudramas
Foelster, S. Singh
Influence of Cancel Culture on the Freedom of Expression of University Students in Metropolitan Lima
Gallardo-Echenique, Eliana
Work Engagement Level in Social Entrepreneurships
Gifreu-Castells, Arnau
The Fictionalized Universe of the Narrative Regarding the Virtual Influencer Miquela Sousa
Gifreu-Castells, Arnau
The Representation of Autistic Characters in the Fanfictions of “The Owl House”
Gifreu-Castells, Arnau
Players’ Perception in Video Games With Horror Narrative: Analysis of the Audiovisual Features in Resident Evil
Gifreu-Castells, Arnau
Uses and Gratifications of the Reality Show ‘La Casa de los Famosos Mexico’ in the Millennial Audience
Grandez-Gamarra, Gianella
Representation of Women Through Advertising Photography and Body Positive on Instagram
Gutiérrez-Prado, Gonzalo
Postfeminism Perspectives in Female Portrayals within Peruvian Romantic Comedies Directed by Ani Alva
Gómez-González, Anyela
Work Engagement Level in Social Entrepreneurships
Henriquez-Coronel, Patricia
The Preparation of Eco-citizens in The Environmental Edu Communication Program “LemonSea Ecuador”: Getting to Know the Polluted Areas of Manta City Using the Lemon Map
Hernández, Claudia Rivera
Online Education, the Option for Mexican Migrants to Reduce Their Educational Disadvantages: the Case of the APRENDE INEA Platform
Hidalgo, Kiara
Dynamics of Influence: The Role of Product Placement of Luxury Brands in the ‘Succession HBO Series
Huaman, Renzo Marcos
Players’ Perception in Video Games With Horror Narrative: Analysis of the Audiovisual Features in Resident Evil
Hurtado, Gaby
Luxury in Battle: Exploring Balenciaga’s In-Game Advertising and Advergaming in the World of Fortnite
Ibáñez, Daniel Barredo
Peru and Spain: Corporate Reputation through Financial Education Programs
Intriago-Palacios, Eder
The Preparation of Eco-citizens in The Environmental Edu Communication Program “LemonSea Ecuador”: Getting to Know the Polluted Areas of Manta City Using the Lemon Map
Jimenez, Jhamely
From Rolex to Casio: Analyzing the Impact of Celebrity Mentions on Brand Perception
Karbaum, Gerado
Social Capital and Interactions in the Virtual Communities of Fans of the First Division of Peruvian Professional Football
Karbaum, Gerado
The Safeguarding of Intangible Cultural Heritage Through the Production of Documentaries by Students at a University in Lima
Karbaum, Gerardo
Football Journalism and Infotainment on Youtube: An Interview with Youtubers from Peru, Argentina, Mexico, Colombia and Spain
Karbaum, Gerardo
Production and Post-production of Football Channels on YouTube: An Interview with Spanish-speaking Youtubers from Argentina, Colombia, Spain, Mexico and Peru
Karbaum, Gerardo
The Microdocumentary as a Digital Learning by Doing Technique: The Case of Communication Students in Lima-Perú
Karbaum, Gerardo
Innovative Strategies for Audiovisual Literacy at Film Festivals. The Case of Peru
Lamarca, Giovanni
Luxury in Battle: Exploring Balenciaga’s In-Game Advertising and Advergaming in the World of Fortnite
Lamarca, Giovanni
Celebrity Endorsement: How ‘Rare Beauty’ Capitalizes on Selena Gomez’s Emotional Bond with Millennials
Lamarca, Giovanni
From Fantasy to Reality: How Victoria’s Secret and Savage x Fenty Lingerie Ads Shape Body Image Among Young Peruvian Women
Lamarca, Giovanni
Dynamics of Influence: The Role of Product Placement of Luxury Brands in the ‘Succession HBO Series
Lanchippa, Heather
Effects of Non-Eco-friendly Influencers’ credibility on the purchase intentions of sustainable personal care products
Leon, V. O. Vite
Influence of Anime Consumption on the Cultural Appropriation of Young Peruvians
Leon, Victor Omar Vite
The Influence of Feminism in the Construction of Female Characters in Greta Gerwig’s Filmography
Leon, Victor Omar Vite
From Printed Newspapers to Tiktok: an Analysis of Content and Preferences of University Students in Peru
Leon, Victor Omar Vite
The Contribution of Music Video Tutorials in the Musical Education of YouTube Subscribers Between the Ages of 20 and 25 in Lima
Leon, Vite
K-Pop among Female University Students in Lima: A Study on Dance Learning and Cultural Influence through Music Videos
Leon, Víctor Omar Vite
Influence of Cancel Culture on the Freedom of Expression of University Students in Metropolitan Lima
Levoyer, Saudia
Ecuador: Journalistic Ethics and Freedom of Expression at a crossroads
León, Martha
Effects of Non-Eco-friendly Influencers’ credibility on the purchase intentions of sustainable personal care products
León, Victor Omar Vite
Harmful Stereotypes in Dating Shows:
Llaque, Paul
Building a Brand From Fiction: The Simpsons and Duff
Luz, Ada
K-Pop among Female University Students in Lima: A Study on Dance Learning and Cultural Influence through Music Videos
López, Paola Ulloa
Discourse Analysis in Videos of Criminal Groups in Ecuador: Standardization of Violence and Contradictions in their Discourses
López Golán, Mónica
Peer-Review Statements
López-López, Paulo Carlos
Peer-Review Statements
Maldonado, Juan Carlos
Teaching Communication in Schools. Case: UTPL-CAJE-Más Periodismo Communication Club
Maquera-Maquera, Xinia Luz
Relationship Between Internet Addiction and Academic Performance Among Peruvian University Students
Martínez, Ana María
Discourse’s Critical Analysis through Social Protests in Quito – October 2019
Mayuri-Aguilar, Guillermo
Stress-free Collaborative Evaluations Through the Mural Digital Platform in University Students
Mejía Manrique, Alberto
Peer-Review Statements
Mendoza-Cuellar, Hector
Factors Regarding Behavioral Intention Toward Post-Pandemic MOOCs Massive Online Courses (MOOCs) Post-pandemic
Milla, Lizett Karen Graham
Peru and Spain: Corporate Reputation through Financial Education Programs
Monggó-Condor, Melanie
Factors Regarding Behavioral Intention Toward Post-Pandemic MOOCs Massive Online Courses (MOOCs) Post-pandemic
Montalvo-Man, Mariana
Documentary Photography as a Tool for Environmental Education and Preservation of Paracas National Reserve
Montalvo-Man, Mariana
The Visual Narrative and Photographic Archives as Memory of El Niño Phenomenon
Mora-Wiesse, Cristóbal
Portrait of a Country. Images of Peruvian Society in the early 20th Century
Morales, Fernando
The Safeguarding of Intangible Cultural Heritage Through the Production of Documentaries by Students at a University in Lima