Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)

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The Fictionalized Universe of the Narrative Regarding the Virtual Influencer Miquela Sousa

Authors
Rita Lucía Rivera-Prado1, *, Arnau Gifreu-Castells2, Yasmin Sayan-Casquino3
1Peruvian University of Applied Sciences, Spring Prolongation, Santiago de Surco, 2390, Peru
2Autonomous University of Barcelona, Plaça Cívica, 08193 Bellaterra, Barcelona, Spain
3Peruvian University of Applied Sciences, Spring Extension, Lima, 2390, Peru
*Corresponding author. Email: u201613033@upc.edu.pe Email: rriveraprado@gmail.com
Corresponding Author
Rita Lucía Rivera-Prado
Available Online 17 December 2024.
DOI
10.2991/978-94-6463-596-6_17How to use a DOI?
Keywords
Influencer; virtual influencer; narratives; time; characters
Abstract

This research is specifically directed towards the emerging phenomenon of “virtual idols”, with a particular focus on the case of Miquela Sosa. To this end, the theories and guides on narration from prominent authors such as Aristotle [1], Greimas [2] and Rimmon-Kenan [3], among others, were explored. The content analysis technique was carried out, creating as an instrument card of the elements present in the creation of narrative universes, rescuing three fundamental concepts: space, time and characters. Furthermore, the theoretical synthesis proposed by Sánchez Navarro [4] was used, which integrates the previously mentioned ideas, with the objective of understanding the composition of the virtual idol’s narrative. And the instrument was applied exhaustively to Miquela’s videos and photographs on her main social media platform, Instagram. The analysis details how the universe of narration is shaped by these innovative characters who stand out as a new phenomenon for telling stories.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
17 December 2024
ISBN
978-94-6463-596-6
ISSN
2667-128X
DOI
10.2991/978-94-6463-596-6_17How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rita Lucía Rivera-Prado
AU  - Arnau Gifreu-Castells
AU  - Yasmin Sayan-Casquino
PY  - 2024
DA  - 2024/12/17
TI  - The Fictionalized Universe of the Narrative Regarding the Virtual Influencer Miquela Sousa
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
PB  - Atlantis Press
SP  - 187
EP  - 197
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-596-6_17
DO  - 10.2991/978-94-6463-596-6_17
ID  - Rivera-Prado2024
ER  -