Construction of a transmedia project for an imagined community

DOI

10.2991/978-94-6463-596-6_3How to use a DOI?

Keywords

Transmedia; Digital Communication; Digital Communities

Abstract

This study reflects on how the processes of content creation and tans-media strategies and the design thinking methodology are compatible to establish digital communication projects in communities with little presence in socio-digital platforms. Based on the analysis of the digital performance of the different accounts of the Ascension Club of the San Gabriel High School, and with a work of co-creation with the members of the directive. A mixed methodology of information gathering was apply and later a content co-creation workshop was conduct. Among the results obtained is the diagnosis of how the accounts work in socio-digital networks and how to generate online communities with the construction of appropriate digital stories for each platform.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Pablo Escandón-Montenegro
AU  - Franklin Aguilera Vaca
PY  - 2024
DA  - 2024/12/17
TI  - Construction of a transmedia project for an imagined community
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
PB  - Atlantis Press
SP  - 20
EP  - 32
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-596-6_3
DO  - 10.2991/978-94-6463-596-6_3
ID  - Escandón-Montenegro2024
ER  -