Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)

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Peru and Spain: Corporate Reputation through Financial Education Programs

Authors
Alexandra Jeanethe Valega Santivañez1, *, Lizett Karen Graham Milla1, *, Daniel Barredo Ibáñez2, 3
1Universidad Peruana de Ciencias Aplicadas, Lima, 15023, Perú
2Universidad de Málaga, Málaga, 29010, Spain
3Fudan University, Shanghai, 200433, China
*Corresponding author. Email: U201714075@upc.edu.pe
*Corresponding author.
Corresponding Authors
Alexandra Jeanethe Valega Santivañez, Lizett Karen Graham Milla
Available Online 17 December 2024.
DOI
10.2991/978-94-6463-596-6_5How to use a DOI?
Keywords
Corporate Social Responsibility; Banking Sector; Financial Education
Abstract

The implementation of financial education programs, especially in digital format, increased due to the economic crisis brought by the Covid-19 pandemic. These programs are part of the Corporate Social Responsibility strategy of companies. Based on the rankings published by the Corporate Reputation Business Monitor in Environmental, Social, and Governance Responsibility from 2012 to 2023, the best financial entities in Spain and Peru were identified. Thus, this research analyzes three aspects of Corporate Reputation: transparency, trust, and customer service from financial education programs (banks and savings banks). For this, a documentary analysis was carried out on the bibliography published from 2012 to 2023; with a sample of 54 articles and institutional documents (from a universe of 84), indexed in databases such as Google Scholar, Scopus, and Web of Science. The conclusions show the adaptation of the programs according to the profile and diversity of the public and an increase in demand towards the digital, where the regulatory framework guides transparency that promotes trust from customer service and, at the same time, consolidates Corporate Reputation.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
17 December 2024
ISBN
978-94-6463-596-6
ISSN
2667-128X
DOI
10.2991/978-94-6463-596-6_5How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Alexandra Jeanethe Valega Santivañez
AU  - Lizett Karen Graham Milla
AU  - Daniel Barredo Ibáñez
PY  - 2024
DA  - 2024/12/17
TI  - Peru and Spain: Corporate Reputation through Financial Education Programs
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
PB  - Atlantis Press
SP  - 44
EP  - 56
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-596-6_5
DO  - 10.2991/978-94-6463-596-6_5
ID  - Santivañez2024
ER  -