Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)

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The use of Photography as a Prevention Tool Against Animal Abuse Through Instagram

Authors
Claudio Pettina-Rodriguez1, María Chávez-Chuquimango1, *
1Universidad Peruana de Ciencias Aplicadas, Lima, 15023, Perú
*Corresponding author. Email: maria.chavez@upc.pe
Corresponding Author
María Chávez-Chuquimango
Available Online 17 December 2024.
DOI
10.2991/978-94-6463-596-6_10How to use a DOI?
Keywords
Photography; Instagram; Animal abuse; PETA
Abstract

During the last few years, the high percentage of animal abuse in Latin America has become evident. Therefore, this study analyzes the use of photography as a tool for the dissemination of content against animal abuse in the PETA Latino (People for the Ethical Treatment of Animals) account on Instagram. A qualitative approach with an ethnographic design has been applied. For this purpose, members of non-profit organizations against animal abuse in Peru, as well as documentary, artistic and environmental photographers have been interviewed. The findings of this study highlight the crucial role that photography plays in raising awareness about animal abuse on Instagram. In addition, it highlights the importance of Instagram as a platform for animal rights organizations by providing a space for interaction and reflection on the issue. It was also revealed that the use of different visual elements, such as compositions, texts, and narratives, can generate different emotions and behaviors, depending on the sensitivity of users, which influences their public perceptions and opinions on animal welfare issues.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
17 December 2024
ISBN
978-94-6463-596-6
ISSN
2667-128X
DOI
10.2991/978-94-6463-596-6_10How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Claudio Pettina-Rodriguez
AU  - María Chávez-Chuquimango
PY  - 2024
DA  - 2024/12/17
TI  - The use of Photography as a Prevention Tool Against Animal Abuse Through Instagram
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
PB  - Atlantis Press
SP  - 105
EP  - 117
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-596-6_10
DO  - 10.2991/978-94-6463-596-6_10
ID  - Pettina-Rodriguez2024
ER  -