Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)

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Uses and Gratifications of the Reality Show ‘La Casa de los Famosos Mexico’ in the Millennial Audience

Authors
Naomi Pinchi-Tirado1, *, Arnau Gifreu-Castells2, Yasmin Sayan-Casquino3
1Universidad Peruana de Ciencias Aplicadas, Prolongación Primavera, Santiago de Surco, 2390, Perú
2Universidad Autónoma de Barcelona, Plaça Cívica, 08193 Bellaterra, Barcelona, Spain
3Universidad Peruana de Ciencias Aplicadas, Prolongación Primavera, Santiago de Surco, 2390, Perú
*Corresponding author. Email: u201511715@upc.edu.pe Email: naomipintir@gmail.com
Corresponding Author
Naomi Pinchi-Tirado
Available Online 17 December 2024.
DOI
10.2991/978-94-6463-596-6_20How to use a DOI?
Keywords
Uses and Gratifications; Needs; Motivations; Reality Show; Millennial Audience
Abstract

‘La Casa de los Famosos México’ reached great audience records by being trending on social networks during its transmission. This research seeks to identify the uses and gratifications of the mentioned reality in the millennial audience. The method is qualitative. The design is phenomenological. Data were collected through semi-structured interviews with 13 people who watched the reality show and interacted with its content on social networks. It was found that the preferred media for reality TV consumption are television, streaming and social networks. The preferred genres are coexistence and competition. The main gratification expectations are entertainment and identification with a character or team. The gratifications found are enjoyment and empathy linked to the participant Wendy Guevara and the ‘team infierno’. We conclude the prevalence of entertainment as a motivation for the consumption of reality shows and the preference for participants who stand out for their personality.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
17 December 2024
ISBN
978-94-6463-596-6
ISSN
2667-128X
DOI
10.2991/978-94-6463-596-6_20How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Naomi Pinchi-Tirado
AU  - Arnau Gifreu-Castells
AU  - Yasmin Sayan-Casquino
PY  - 2024
DA  - 2024/12/17
TI  - Uses and Gratifications of the Reality Show ‘La Casa de los Famosos Mexico’ in the Millennial Audience
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
PB  - Atlantis Press
SP  - 220
EP  - 230
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-596-6_20
DO  - 10.2991/978-94-6463-596-6_20
ID  - Pinchi-Tirado2024
ER  -