Innovative Strategies for Audiovisual Literacy at Film Festivals. The Case of Peru

DOI

10.2991/978-94-6463-596-6_42How to use a DOI?

Keywords

Film Festivals; Audiovisual Literacy; Funding; Emerging Technologies; Peru

Abstract

Film festivals play a crucial role in promoting audiovisual literacy. Therefore, this research explores the strategies employed by these events in the Peruvian context. The study applied a qualitative approach through semi-structure interviews conducted with managers of Peruvian film festivals of various themes. The results revealed the implementation and importance of diversifying funding sources for sustainability. Hence, managers resort to state funds, self-financing strategies, and partnerships with public and private entities. Additionally, a growing integration of technology in educational activities was found. On one hand, video conferencing platforms such as Zoom and Google Meet are being used, thus expanding the participation and geographical reach of festivals. On the other hand, some events are gradually incorporating training activities in emerging technologies such as artificial intelligence and virtual reality. It is thus concluded that film festivals, by diversifying their funding sources and adapting to changing needs, strengthen their offering of audiovisual literacy in the Peruvian context. This is relevant given that formal education in the country does not address this formative aspect.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Claudia Chura
AU  - Ángel Torres Toukoumidis
AU  - Gerardo Karbaum
AU  - Andrea de Jesús Oré
PY  - 2024
DA  - 2024/12/17
TI  - Innovative Strategies for Audiovisual Literacy at Film Festivals. The Case of Peru
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
PB  - Atlantis Press
SP  - 480
EP  - 492
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-596-6_42
DO  - 10.2991/978-94-6463-596-6_42
ID  - Chura2024
ER  -