Social Capital and Interactions in the Virtual Communities of Fans of the First Division of Peruvian Professional Football

DOI

10.2991/978-94-6463-596-6_26How to use a DOI?

Keywords

Social capital; virtual communities; soccer; fans; social networks

Abstract

When a group of people acts together to achieve community objectives, they develop a series of strategies that are called social capital, with the emergence of social networks this capital is manifesting itself through virtual communities, so the objective of this research is to examine the concept of social capital from the perspective of the managers of the virtual communities of football fans of the Peruvian first division. To this end, a qualitative approach was applied through semi-structured interviews with the managers of these communities. Among the results, it was obtained that managers promote the realization of a diversity of digital and face-to-face interactions that allow them to achieve objectives linked to their sports purposes. It is concluded that the managers of these communities have acquired digital community management skills with which they promote symbolic values and attributes that generate a sense of belonging in their communities, which unites them to achieve objectives linked to the football club of which they are fans.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Renzzo Araujo
AU  - Daniel Barredo
AU  - Gerado Karbaum
AU  - Andrea de Jesús Oré
PY  - 2024
DA  - 2024/12/17
TI  - Social Capital and Interactions in the Virtual Communities of Fans of the First Division of Peruvian Professional Football
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
PB  - Atlantis Press
SP  - 288
EP  - 299
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-596-6_26
DO  - 10.2991/978-94-6463-596-6_26
ID  - Araujo2024
ER  -