Factors Regarding Behavioral Intention Toward Post-Pandemic MOOCs Massive Online Courses (MOOCs) Post-pandemic

DOI

10.2991/978-94-6463-596-6_13How to use a DOI?

Keywords

Content Quality; Compatibility; Relative Advantage; Perceived Usefulness; Attitude; Social Influence; Behavioral Intention; MOOCs

Abstract

The Covid-19 pandemic boosted the rise of massive open online courses (MOOCs); seeking to position themselves as a viable and effective alternative. However, after this, the course dropout rate reached 90%; generating a loss of potential users in a market estimated at US $ 20.8 billion worldwide by 2023. The article proposes to analyze what could affect the continuity of these courses. To do this, it was proposed that the quality of the content, the relative advantage, compatibility, perceived usefulness, attitude and social influence are variables that influence the behavioral intention towards MOOCs.

A quantitative, explanatory and cross-sectional study was carried out over time. For this, a non-probabilistic convenience sample of 304 valid responses was reached through an online survey with Likert scale questions (1-5), which was applied the PLS-SEM technique to validate the hypotheses through the Smart PLS software. Their most important results were that compatibility and relative advantage have a positive effect on perceived usefulness. However, no relationship was found between content quality and perceived usefulness. Furthermore, perceived usefulness has a positive effect on social influence and students’ attitude, but not on their behavioral intention.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Alexandra Amaya-Bautista
AU  - Melanie Monggó-Condor
AU  - Hector Mendoza-Cuellar
PY  - 2024
DA  - 2024/12/17
TI  - Factors Regarding Behavioral Intention Toward Post-Pandemic MOOCs Massive Online Courses (MOOCs) Post-pandemic
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
PB  - Atlantis Press
SP  - 141
EP  - 150
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-596-6_13
DO  - 10.2991/978-94-6463-596-6_13
ID  - Amaya-Bautista2024
ER  -