The Brazilian Far-right and New Media Models: the Role of Disintermediation in Bolsonarismo’s Discourse

DOI

10.2991/978-94-6463-596-6_23How to use a DOI?

Keywords

Bolsonaro; Disinformation; Disintermediation; Instagram; Political Polarization

Abstract

This paper is based on a study of Jair Bolsonaro’s disintermediated discourse, specifically his Instagram account during the pre-electoral period leading up to the 2022 presidential elections in Brazil. By communicating directly with his audience, Bolsonaro exemplifies how new technology disrupts traditional media models. This analysis seeks to comprehend the communicative significance of disintermediation within the discourse of the Brazilian far-right. Disintermediation, as a recent phenomenon, alters the communicative logic with respect to traditional media systems. Utilizing critical discourse analysis, pragmatic analysis of language, visual analysis, and Grounded Theory, we employ a qualitative methodology to examine Bolsonaro’s discourse. Data collection spanned from February to May 2022, preceding the official campaign period in Brazil. This study holds particular importance in understanding the present state of discursive construction within projects associated with the far-right, including phenomena such as fake news, filter bubbles, disinformation, political polarization, and the absence of truth control mechanisms. We conclude that the old Brazilian media model has not yet perished, and a fully formed new model has not yet emerged, enabling authoritarian figures.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Flávia Gomes-Franco e Silva
AU  - Juliana Colussi
AU  - Gabriel Bayarri-Toscano
AU  - Paula de Souza Paes
PY  - 2024
DA  - 2024/12/17
TI  - The Brazilian Far-right and New Media Models: the Role of Disintermediation in Bolsonarismo’s Discourse
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
PB  - Atlantis Press
SP  - 255
EP  - 265
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-596-6_23
DO  - 10.2991/978-94-6463-596-6_23
ID  - eSilva2024
ER  -