Harmful Stereotypes in Dating Shows:

‘Single’s Inferno’ - Season 1

DOI

10.2991/978-94-6463-596-6_15How to use a DOI?

Keywords

Dating Show; Gender Stereotypes; Beauty Standards

Abstract

The purpose of this research was to gain a detailed understanding of how gender stereotypes are manifested and perpetuated in the dating show, using the south korean dating show ‘Single’s Inferno’ as a case study. The study adopts a qualitative approach using content analysis to evaluate the narrative characteristics, character dynamics, and interactions in the first season of the show, focusing on identifying character traits and social relationships. The analysis of all episodes of the first season of the dating show, airing in 2021 on Netflix, revealed significant patterns and trends in the attitudes and behaviors of contestants, panelists, and production. The show’s worldwide popularity supports the idea of its high impact and is consistent with previous studies indicating that elements of dating shows significantly influence the audience’s intention to continue watching. A marked gender disparity in representation and expectations within the program was observed, evidenced in the age difference and professions assigned to male and female contestants. In addition, it was highlighted how gender norms perpetuate the submissiveness of women in different romantic contexts. On the other hand, rejection strategies characterized by politeness and the absence of sexual innuendo in the program were observed. The influence of beauty standards on the valuation of romantic relationships was also evident, with specific preferences for certain physical features considered attractive. These findings underscore how dating shows not only reflect, but also contribute to promoting ingrained gender stereotypes and beauty standards in the society.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Claudia Samanta Albornoz Arbieto
AU  - Victor Omar Vite León
AU  - Christiana Poggi-Parodi
PY  - 2024
DA  - 2024/12/17
TI  - Harmful Stereotypes in Dating Shows:
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
PB  - Atlantis Press
SP  - 161
EP  - 173
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-596-6_15
DO  - 10.2991/978-94-6463-596-6_15
ID  - Arbieto2024
ER  -