Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018)

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161 articles

The Application of Production-oriented Approach in General English

Wang Jiang
The “production-oriented approach” theory system is one of the important parts of the foreign language teaching theory with Chinese characteristics. Its core is “three doctrines”, “three hypotheses” and “three stages”. Its aim is to promote the realization of the goal of foreign language classroom teaching...

Shaanxi Cultural External Communication Strategy and Teaching Reflection under the Background of the Belt and Road

Guofang Xiong
The proposal of the Belt and Road has provided an important opportunity for traditional culture to go to the world. As the starting point of the ancient Silk Road, Shaanxi should fully examine its unique advantages in culture and strengthen its cultural outbound strategy. To promote Shaanxi culture and...

On Commercial Advertisement Translation Based on Skopos Theory

Xiangxin Liu
The paper illustrates firstly the importance of commercial advertisement translation, and then respectively introduces how to apply the Skopos theory to commercial advertisement translation and two different strategies. In the end, the paper gives a profound reflection on the present situation of commercial...

The strategy of the cultivation of talents in Colleges from the perspective of the "Belt and Road Initiative"

Kai Liu, Wen Zhou, Changwei Ji, Boru Yang
As the mainstream model of As the main position of training talents, universities play an extremely important role in the process of College Students' growth and success." The proposing and the development of the “Belt and Road Initiative” strategy provides a hitherto unknown opportunities and challenges...

Research on the Path of College Students’ Patriotism Education in the Self-Media Era

Zhao Liu, Cuiyan Gong
With the advent of the self-media era, there are increasing ways for college students to acquire various kinds of information and knowledge. At the same time, the change in ideology will also uproar. Some negative information on networks and media will affect young student, especially in the aspect of...

The Challenges and Opportunities of Medical Physics during the Transformation Period of Independent Medical Colleges

Benchao Zhu, Weiwei Jiang, Fan Zhang
2014, Ministry of education of the People's Republic of China put forward a policy of guiding some ordinary colleges and universities to the application and technical. Under this background, all the independent medical colleges positively respond to the transformation policy. Firstly, this paper analyzes...

Marketing Thinking Based on the Consumption Structure and Consumption Behavior of two-child Families

Jun Luo
Universal two-child policy brings the change of family structure. Households will adjust their consumption structure and consumption behavior according to actual needs. The consumption demand of the second child family will focus on the infant's demand for food, clothing, housing, use and operation....

Evaluation of Enterprise Innovation Ability of College Students' Pioneer Park Based on factor Analysis Model

Boyu Yang
The increasingly serious form of employment has given birth to the rapid development of College Students' pioneer parks, and the innovative ability of enterprises in the park has become the key factor for enterprises to survive and survive for a long time. Based on this, this paper uses the relevant...

A Study of the Application of Proportionality Principle in Civil Jurisdiction

Feifei Lin
The proportionality principle is one of the important principles of administrative law. This concept is slightly abstract. In specific cases, the trade-offs between administrative and administrative purposes, private interests and public interests are all applied to the principle of proportionality....

Statistical Analysis of College Students' Common Diseases in Tianjin Agricultural University from the Perspective of Male and Female

Hongjun Teng, Zhenbo Bao, Fan Yang
To continuously improve the college students' physical health is an important task of higher education. From September 2016 to January 2018, statistics were collected on common diseases of male and female college students who went to Tianjin Agricultural University School Hospital. Statistics found:...

Research on Innovation of Financial Management Talents Training Model Based on the Perspective of Professional Ability Supply and Demand

Weishuang Xu
Theoretically, financial management specialty has the advantage of both accounting specialty and finance specialty. Financial management is the advanced stage of corporate financial activities management. Therefore, the graduates of financial management specialty should be praised by the social demand...

Research on Chinese-Foreign Cooperative Program Majoring in International Business under the Belt and Road Initiative

Rangjia Cai, Haiying Ma, Yongteng Ma
The Belt and Road Initiative is a new major development initiative identified by China. The Chinese-foreign cooperative education program for international business professionals will gradually shift from the original idea of focusing solely on cooperation between developed countries in Europe and the...

Research on Recommendation Technology based on Collaborative Filtering

Yi Ren, Cuirong Chi
Collaborative filtering is the most widely used technology in recommender systems. Researchers have done a lot of work on how to improve the collaborative filtering technology. However, there are few summaries about collaborative filtering technology which is reviewed in this paper. First of all, the...

The Application of Prenatal Education Optimization Model in Improving the Efficiency of Childbirth and the Outcome of Delivery

Shuli Yang, Ruixin Lin, Yan Jia, WenWen Jian, Qing Yu, Min Wang
Objective, to optimize the prenatal education for the first-time mothers and discuss the effects of delivery performance and delivery outcomes. Methods 92 cases of expectant mothers in our hospital were selected as the subject of this study. Randomly assigned to 2 groups, 46 cases in each group were...

Research on the Construction of Training Mode for Innovation and Entrepreneurship Talents in Agricultural Universities from the Perspective of “Internet +”??"??"A Breakthrough in Jiangxi Agricultural University

Zhao Lei
Agricultural colleges and universities carry out innovation and entrepreneurship education for colleges and universities is to optimize the personnel training model, to comply with the urgent needs of modern agricultural development. However, judging from the current situation, the innovation and entrepreneurship...

Research on Cooperative Management of Supply Chain Culture

Yefu Tang
This article mainly studies and discusses the cultural synergy of supply chain under the supply chain environment, and puts forward some opinions on the concept, content, status and function of supply chain culture, which has some practical guiding significance for promoting the application of supply...

An Analysis of the Conceptual Features of Contemporary Public Art and Its Application in Colleges and Universities

Xiaofei Liu
The development of art is accompanied by the constant exchange of identity between "art noumenon" and "artistic social responsibility theory". It has always responded to different needs of art in different times. Modernism in the last century brought the art form to extremes. Then there was a shift in...

From the Perspective of Musical Anthropology to See Fuzhou Tea-picking Opera Music and Cultural Pattern Inheritance Trajectory

Bin Lv
The tea-picking opera in Fuzhou is one of the most representative operas in the Fuzhou area of Jiangxi Province. Its development reflects the social and cultural changes at that time. This paper draws on the core concept of music anthropology, from the inheritance trajectory of Fuzhou tea-picking opera...

The Development Status and SWOT Analysis of Cultural Industry in Northwest China

Yuxia Hu, Haiying Ma
This paper makes an in-depth study of the status and problems of the development of the cultural industry in the northwest region. Based on relevant data and SWOT analysis methods from 2000 to 2013, the status of industry development and opportunities and challenges are analyzed. One basic judgment is...

On Cross - culture Management of Enterprises

Xiaorong Li, Qing Zhang
At present, with the deepening economic globalization and cultural diversification, the world has been moving toward a direction that is more open, inclusive, balanced and win-win strategy. The "One Belt, One Road" strategy has provided significant opportunities and challenges for multinational corporations...

Innovation, Entrepreneurship and Education Management Based on Science and Technology Innovation

Shanshan Sun
In the era of knowledge economy, socio-economic development urgently needs science and technology entrepreneurial talents, relying on scientific and technological innovation advantages, and establishing close relationships with socio-economic development in terms of scientific and technological personnel...

Survey on Specialty Identity of Community Management and Service in Vocational Colleges

Jun Mo, Ning Zhu
In view of the learning situation and obstacles of students in community management and service specialty of vocational colleges, this study uses survey questionnaires to investigate the students of this specialty. It is found that the students’ low specialty identify results in poor learning situation...

Research on the Training Path of Double Innovation Talents for the Professional Certification of Engineering Education

Hui Jiang, Min Liu
As one of the important contents of undergraduate teaching quality and teaching reform in China, the professional certification work of education has been paid great attention. Clear meaning to develop international engineering education professional certification is presented in this paper, on this...

The Design and Implementation of Digital Picture Books for Preschoolers Based on iPad

Qi Cao, Jinghua Han
It is of life-long importance for children to accept rudimentary knowledge about science in their early childhood. Nowadays, the Internet and mobile devices have been widely popular, and Internet-based early education products for preschoolers have also come out thick and fast. From the perspective of...

The Influence Analysis of Green Economy on the Development of Majors under Economics and Management in Vocational Colleges in China

Kai Liu, Wen Zhou, Boru Yang
As the mainstream model of world economy development, green economy has always advocated green and management concepts throughout the process of economy development in our country. In the meantime, in order to speed up the reality of green development that realizes the long-term plan for promoting social...

Design of Virtual Simulation Teaching Platform for Mechanical Manufacturing

Zhe Wang
In view of little equipment, poor safety and bad quality for teaching, a virtual simulation teaching platform for mechanical manufacturing is proposed, which includes six modules, such as virtual machining simulation, installation and maintenance of equipment, integration of virtual reality of industrial...

Development and Implementation of Innovative Practical Projects Based on Electronic Contests

Honghui Mu, Ying Zhao, Wei Zhang
Based on the opportunity of college students' electronic competition, with the experience of guiding students attend the national contest of electronic practice, this paper constructed a comprehensive innovation practice project system, perfected the training course system and put forward the electronic...

Analysis of the Impact of Big Data on Enterprise Decision Making

Guang Chen, Zhanjie Liu, Yixin Sun, Wei Liu, Qiumei Lv, Yukun Song, He Huang, Wenjing Peng
The emergence and development of big data have important influence on the decision-making of enterprises. This paper analyzes the important impact of large data on enterprise decision-making from the aspects of decision-making basis, decision-making maker, decision-making power allocation, decision-making...

Analysis of the Construction of Foreign Literature Resources in University Libraries

Min Feng
Foreign language literature resources in University libraries are an important part of library literature resources, which reflect the most advanced information and trends in terms of science, politics, economy, culture and other fields. However, actual use is not optimistic. The low utilization rate...

Research on the Deep Integration of Education in Information Technology Institutions

Wei Shen, Lei Wang
Abstract. The rapid development of information technology, which is changing people's mode of living and studying, is now penetrating into the field of higher education. Its combining with teaching practice results in fundamental change in teaching thoughts, systems and methods. The deep impact on undergraduate...

Application of Flipped Classroom in the Teaching of Business English Translation--- A Case Analysis on Chengdu Neusoft University

Songling Ren
As a core course of Business English major, Business English Translation has been playing a significant role in cultivating talents on Business English Translation. Flipped Classroom, a new teaching mode, focusing on students’ independent learning has changed the traditional teaching mode. This article...

On Hong Kong's Feelings and Educational Implication in Lin Xi's Lyrics

Meng He
As a native Hong Kong man born in Hong Kong and growing up in Hong Kong, Hong Kong is the city of Lin Xi’s heart and his “home”. He integrated his attention and shaping of this “home” into the lyrics. Lin Xi observed the emotions and spirit of the people in Hong Kong from the details of the little things,...

On The Belt and Road Initiative and Chinese-Foreign Cooperative Program

Haiying Ma, Rangjia Cai, Yongteng Ma
Chinese-foreign cooperative program is an important part of The Belt and Road Initiative. The proposal of The Belt and Road initiative put forward new development requirements for China’s education. As an important part of China’s educational undertakings and an important way to educate international...

Discussion on the Construction Mode Change of Literature Resources of Library Based on Big Data Environment

Zhenwei Wang
In the current development of big data, the literature resources of library is analyzed starting with the characteristics of big data, and then the basic model of the literature resources construction of library is found out to strive to improve the quality of library services better and change the previous...

Analysis of Importance of New Media Literacy

Xing Hua, Ke Li, Zongyuan Tan, Jian Zhou
Along with the rapid development of modern society, media environment is constantly changing, and media literacy is changing so fast, it is not any person's exclusive products, it belongs to the media, and also belongs to the audience, in what is now the development of new media, new media literacy should...

Evaluation Indexes and Modeling of Second Classroom of College Mathematics

Siyuan Chen, Fengjun Yan, Yuanchun Guo
From the current stage, setting up the second classroom in terms of college mathematics can not only play a supporting role, but also enhance the interaction between teachers and students through the use of instant messaging tools such as QQ and Wechat. It is no longer confined to the traditional infusion...

Exploration of the Flipped Classroom Teaching Model

Yu Ma
In the novel teaching model of the Flipped Classroom, the teaching sequence of transferring and internalizing knowledge is completely reversed. Before class, the knowledge is transferred to students using modern information technologies. In class, the requirement of the internalization of knowledge is...

Relationship and Investigation Research among the Alienation and Personality Problem Trend of Ethnic Minority Adolescents Living in Han Nationality District

Li Huang, Xuan Yu, Zhijuan Deng
In the present study, 586 effective ethnic minority adolescents in Han Nationality District were surveyed by the "Adolescent Alienation Scale" and the" PAS Personality Test". The results showed that: (1) On the whole, the adolescents of minority nationalities in Han district experienced a moderate degree...

A Study on the Coupling Evaluation of Higher Education Level and Economic Development at Urban Level in China

Chunguang Tang
Based on the data of higher education level and economic development level of 31 large and medium-sized cities in China, an index system to measure the level of urban higher education and economic development is established. The coupling method in physics is introduced to explore the relationship between...

Information Transfer between Major Shareholders and Company Value Reduction

Zhongfu Yu, Jing He, Yalong Liu
Based on the data of all the announcements released in the A-share market from 2012 to 2016, this paper empirically studies the relationship between the reduction of major shareholders and the valuation of the stock of the enterprise. Through regression analysis, we find that there is a positive correlation...

Reflection On The Concept Of "Magic arts" In The Context Of Chinese And Western Cultures

Hongling Guo
By combing the basic concept of the study of religion, "magic arts", this paper reveals some basic problems in the field of the study of religion in China. We should reasonably consider the consideration of the Chinese context in the construction of the Study of Religion and the interpretation of The...

An Empirical Study on the Effect of Electronic Commerce on Economic Growth in Gansu Province

Haiying Ma
As a new business model, E-commerce has become a new driving force for China's economic and social development. In the research of E-commerce on economic growth, domestic scholars mainly focus on the impact of E-commerce on the economic micro-environment, supplemented by theoretical analysis. Based on...

Discussion on the Countermeasures of Rural Information Service in Agricultural Colleges and Universities

Haixia Wang
The library of higher agricultural colleges serves the rural economic construction, which is the need to adapt to the socialist market economy and realize its own value.This paper expounds the advantages and necessities of Agricultural University Library Facing the rural information service, and expounds...

Empirical Study on Reading Promotion in University Libraries

Chunyue Liu
An important strategy of socialist cultural construction is to carry out nationwide reading activity, which is a responsible task for university libraries. This paper aims to explore the work of book fair as one of aspects of the reading promotion activities in Colleges and universities. It also explores...

Comparative Study on the Education Informationization of Participatory Budget Management System between China and Abroad

Yadan Zhao
The Third Plenary session of the 18th stressed that governance must be scientific and effective, in line with the modern standard. Therefore, a modern financial system must be established in China to achieve budget transparent. In 2015 the government work report to the central and local government budget...

Research on the Construction of Tourist Talent Cultivation System in Jilin Province from the Perspective of Global Tourism

Yanjie Zhan
In today's society, tourism has become a strategic pillar industry in our country. The promotion and development of global tourism requires tourism talents to master more extensive and updated knowledge and skills, and put forward greater demand for ‘high, excellent and new’ talents. This has put forward...

The Construction of the Practical Curriculum System of Technical Application Marketing

Wenhong Zu
The features of technology application curriculum system is the construction of practical curriculum system, combining with the actual demand of the development of China's higher vocational marketing professional and enterprise post, the article analyzed and summarized from curriculum goal, curriculum...

Empirical Research of the Enterprise Classroom Management in Private Colleges

Huining Guo
This paper investigates the applications of enterprise management mode to classroom management of private colleges. A complete enterprise class management mode is formed through the role and institutional changes. Finally, the effect of the enterprise class management mode is objectively and scientifically...

The Research on the Spatial Effect of the Urbanization of China to Expand Domestic Demand

Chaojun Ni
Based on the panel data of China's 31 provincial from 2005-2012, the paper using the spatial panel model to study the China's urbanization impact on domestic demand.

Intangible Assets are More Valuable than the Tangible??"??" Study on the Innovation and Development of the Traditional Time-Honored Brands

Jia Li
Chinese society is a natural economy that is self-sufficient. It is a society based on farming. Except for planting land, it is the development of handicrafts. Therefore, the most demanding quality instead of the brand, as the product itself is material, and the brand is spiritual. It is intangible....