Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)

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88 articles
Proceedings Article

Arts, Designs, and Textile Craft Art

Nanang Rizali
In the discipline of fine arts, design development can be considered to be quite fast and even so flexible, that it is often difficult to establish its limitations. One of the results of this phenomenon is the variety of understanding and interpretations that is not much different from the reality of...
Proceedings Article

Principles and the Understanding of Service Innovation in Design Education

Ahmad Zuhairi
In the rapid development of technology, South East Asia countries always have the opportunity to experience new products and services. New design ideas, principles and methods for service innovation and design will change designers’ value in education and creative industries that are suitable for the...
Proceedings Article

Perception Comparisons on Packaging Design Elements toward Purchasing Decisions between People with Art Sensibility and Those without Art Sensibility

Khwanrat Chinda
Perception on product appearance could enhance customers’ credentials for product quality and increase the purchasing potential. In this study a testing by using a set of 3D simulated pictures as stimuli is designed to evaluate how consumers perceived product necessity of cognitive and affective perceptions...
Proceedings Article

Human-Centered Design for Advanced Technology

Satoshi Muraki
The development of technology has contributed to and changed almost all aspects in human life. However there are some inevitable negative consequences that come along with these massive changes. This paper discusses the aspects changed or influenced by the technological advances and how designers could...
Proceedings Article

Seven Methods in Creating Contemporary Paintings

I Wayan Adnyana
This article aims to elaborate and explain the seven methods in creating contemporary paintings based on Yeh Pulu relief explorations. The methods used were carried out through the three stages of process based on the concept of Sullivan's ‘Art Practice as Research’ (2005): medium experimentation, visual...
Proceedings Article

Power of Persuasion: Creative Communication in Business and Politics

Widodo Muktiyo
Communication is so vital and powerful in social life. With communication, our lives become colorful. We interact, develop, and change in and within our social relation through communication. Communication is omnipresent in affecting all aspects of our life including in Business and politics. One of...
Proceedings Article

Tempora Mutantur, nos et Mutamur in Illis (Times Change, and We too are Changed with Them.)

Ulrich Martin Plank
The history has provided a reflection of to what extent science and technoogy might influence human life, from life changing advances to major devastations. Science and technology are invented and developed by humans but it might end up controling them in the most ironic ways. We cannot escape the impact...
Proceedings Article

The Advertisement Design of “Student Saving Program” Flyer: Awareness-Comprehension-Conviction-Desire- Action (ACCDA) Evaluation

M. Rizky Kertanegara
or SimPel' by using informative message approach. This is based on the lack of promotional activities, especially print advertising, conducted by the Financial Services Authority (Otoritas Jasa Keuangan) and the banks that issued this program. After that, the author measures the effectiveness of the...
Proceedings Article

Influence of Form, Texture and Shading on ‘Abstract’ and ‘Realistic’ Style Preferences: an Overview of Design Characteristics through Incidental Thematic Results

Lilian Lee Shiau Gee, Jasni Dolah
In the context of graphic styles, the specific characterization will induce the sensed value experienced and thereby generate satisfaction. This brings up an important understanding needed to explore the style details or specific design features to the ‘Abstract’ and ‘Realistic’ style, particularly in...
Proceedings Article

Meanings and Symbols in The Decorative Motifs and Patterns of Sinudot and Lapoi of The Kimaragang’s Costume

Victor B . Pangayan, A.S Hardy B. Shafii, Low Kok On
Kimaragang is the typical ethnic group in Kota Marudu, Sabah. The uniqueness and identity of Kimaragang’s community can be regarded in terms of their costumes and textiles – as an ideographic symbol of Kimaragang’s people. The Kimaragang traditional costumes are divided into two, sinudot and lapoi. The...
Proceedings Article

Social Media to Enhance Design Practices: Exploring the Learning Experience of Undergraduate Design Students

Yun Yi Tan, Allan H.K. Yuen
To succeed as pioneers in the creative industry, it is crucial for design students in higher education institutions to understand the practical skills, creative approaches and attitudes needed. However, design students tend to face difficulties in developing their potential skills and discovering their...
Proceedings Article

Design Recognition & Significant: A Finding On Consumers’ Feedback On Halal Logo

Nurul Wahidah Mahmud Zuhudi, Jasni Dolah
The significance of design recognition and its elements may give great connotation to the influence of Halal logo and certification. Certified by JAKIM, it is vital as a trustworthy part of indication that mainly beneficial for consumers to prevent purchase conflict and reduce confusions during product...
Proceedings Article

A Comparison Study between Natural and Synthetics Fiber Cloth to Construct Uniqueness of Hand Painting Fashion Fabric

Eri Naharani, Ellya Zulaikha, Waluyo Hadi
Images on fabric contributes significantly to the value of fashion product. The image can be a pattern or a picture. Nowadays, those images is made in various ways, by manually or by the help of technology, such as digital printing. Amid the use of sophisticated printing technology, the hand painting...
Proceedings Article

The Study of The Meaning of Body Language and Perceptions of Audience Garuda Indonesia Television Commercials Hands Version

Ira Wirasari, Rizky Indah
Airline commercials rare in advertising industry in Indonesia. Garuda Indonesia as a national airline come up with an ads that using a combination of symbolic movements and traditional Indonesian dance as a form to deliver the message in advertising. This study aimed to understand the meaning of nonverbal...
Proceedings Article

Exploration Of Themes And Design Concepts As A Communication Form In Architecture

Tita Cardiah, Irwan Sudarisman
Interaction between architectural objects with observers (public) as one form of communication in architecture, especially communication in the language of architectural forms. Communication in the architecture will be established if the realization of architectural forms has clear themes and concepts....
Proceedings Article

Interactive Art as a Medium of Speech

Adam Bin Mohd Salehuddin, Mohd Nasir Baharuddin
Interactive art is born from the idea of brainstorming through the new media artworks. It started with the transformation of computer art in Malaysia during the 90s through the first Electronic Art exhibition and have opened a new shift in the Malaysia art scene specifically in the use of integration...
Proceedings Article

Structuralism Approach: Symbolism Of Traditional Batik Pattern Of Javanese Traditional Clothes In Surakarta

Sarwono, Edi Kurniadi
Paradigm model of Structuralism-Symbolism of Traditional batik pattern in Surakarta, a method which analyzes the Javanese thinking and paradigm. The method used in this research is the structuralism approach. Realism is proposed to see the “surface structure” and “deep structure” which was convinced,...
Proceedings Article

Representation of the Glorious Era of Majapahit Through the Choice of Characters in Visual Novel Game Designs

Pratama Dendi, Winny Gunarti Widya Wardani, Akbar Taufiq
The glorious era of Majapahit Kingdom was signed by the presence of figures who play a role in the development of human civilization. The glorious era of Majapahit is also an important historical note of Indonesia. Popular figures in this era include Gajah Mada, Raden Wijaya, and Tribhuwana Tunggadewi....
Proceedings Article

Traditional Batik Tuban Innovation Through Motive Development Uses jBatik Software

Fajar Ciptandi
The element in society's traditional batik's cloth's visual at Tuban, East Java, has character of vital importance in giving identity for society's tradition at Tuban. Motive's forms that described in traditional batik's cloth Tuban even also is some objects that often met by society at the everyday’s...
Proceedings Article

Increasing Selling Power and Brand Identity of Typical Food Snack in Kelurahan Kranggan through Packaging Design

James Darmawan, Ronald Gunawan, Citra Syukma Bayu Sakti
Kelurahan Kranggan, Serpong, South Tangerang; has a typical snack processing produced by housewives and managed by Cipta Boga Cooperation, South Tangerang City. Concomitant escalation of the buyers, the typical snack requires packaging design; which can provide the identity of the urban village, has...
Proceedings Article

Analysis of Genius Loci Concept Implementation on The Go Green Glintung Thematic Kampong in Malang City

Debri Haryndia Putri, Titi Ayu Pawestri
Thematic kampong is one of the government's efforts to overcome the problem of settlements aimed at improving the quality of the environment through the area arrangement and development based on the unique and dynamic local potency. Currently, Malang has about 78 thematic kampongs and one of them is...
Proceedings Article

Study of The Malangan Batik through Motifs Composition with Shape Grammar Technique and Color Composition Selection (Case Study: The Druju Batik)

Titi Ayu Pawestri, Debri Haryndia Putri
The Malangan Batik is a batik art with unique motif of Malang. There are some central of batik producer in Malang, one of them is The Druju Batik. This batik was produced since 1996 in The Druju Village, Sumbermanjing Wetan District, Malang Regency. The Druju motif inspired by natural environment around...
Proceedings Article

Packaging Design Of Betutu Chicken Special Merchandise From Bali

Ni Luh Desi In Diana Sari, I Nengah Sudika Negara, Alit Kumala Dewi
The purpose of this design is to create the packaging design of Betutu Chicken as a special souvenir from Bali to tourists. This design is based on the problems that the design of the Betutu Chicken that is used as a souvenir does not meet the criteria. This design is done as a solution to the aforementioned...
Proceedings Article

Glass Painting Art Learning Model by Utilizing Video to Improve Community’s Appreciation and the Creativity of Creative Industry Actors

Nooryan Bahari, Desy Nurcahyanti
The specific purpose of this study is to revitalize the art of glass painting in Indonesia through study, research and elaboration of glass painting materials that will be packaged in a modern way as a learning media in the form of video and innovation modules, in which some form of tradition art glass...
Proceedings Article

The Development of Karo Souvenir Design Inspired by Padung-padung

Ariani Rachman
Tanah Karo is one of the areas in North Sumatra that has a variety of tourist destinations because of its cultural richness and natural beauty. To support the government's program in realizing Tanah Karo as one of tourist destination that is cultured and competitive, one effort that can be done to support...
Proceedings Article

Exploration Design Development Borobudur Chair Based on Perspectional of Industrial Furniture in Surakarta

Rahmanu Widayat, Anung B Studyanto, If. Bambang Sulistyono
Borobudur seat design was a study result as chair reconstruction from Karmawibhangga relief in Borobudur temple. The exploration has been done by the perspective of fine art and design with wangun (beautiful) and aeng (weird) as design creativity and arts. Regional of Surakarta and around it have a lot...
Proceedings Article

Method Of Designing Ornaments On Karawo Textiles In Gorontalo

I Wayan Sudana, T. Slamet Suparno, Dharsono, Guntur
Over 30 years, the design of ornaments on karawo textiles in Gorontalo-Indonesia is only done by one self-taught designer, without regeneration. This is allegedly because the design process is considered to be done intuitively, so that cannot be learned by others. This study aims to explore the process...
Proceedings Article

The Use of Virtual Reality on Illustration-Based Virtual Environments: An Experimenter Preliminary Study

Perng Jeu Ng, Mariam Mohamad, Kien Tsong Chau
Technology education has not only become a network of gathering and sharing ideas, but also a platform for students and teachers to research, collaborate, and differentiate (Elliot, 2016). Virtual Reality is one of the high demand and attractive technology to student community, especially the advancement...
Proceedings Article

The use of Educational Media and Technology on Book Content Preservation: The Case Study on Wong-Yao Educational Cartoon Series

Perng Jeu Ng, Mohd Fairuz
Nowadays, the exponential growth of media and technology usage in education, through variety type of platform has raise significantly the focus and importance of educational media research. In this paper, the purpose is to find out the impact of using multimedia on transforming and preserving traditional...
Proceedings Article

Digital Comic Platform Mapping In Improving The Creative Industry Potential

Sayid Mataram, Deny Tri Ardianto
Digital platforms in the field of illustrations such as comics have been growing nowadays. This is inseparable from the development of new media technologies that have transformed many analog and manual mediums into digital and automatic ones. Changes in the medium lead to many variations in the presentations....
Proceedings Article

Batik Innovations In Surakarta Indonesia

Tiwi Bina Affanti, Sujadi R Hidayat
This article discusses batik innovations and the implications on batik existence in Surakarta, Indonesia. The focus of the problem being discussed is the innovation of batik production equipments that have occurred to date and the use of the innovation results in batik industry. The data of the research...
Proceedings Article

Concept of Spirituality on Designing Fashion Products in Bali

Arini Arumsari, Agus Sachari, Andryanto Rikrik Kusmara
In Balinese tradition, the process of designing fashion products that is a part of art and design domain, is an issue that cannot be separated from religion. Almost all sacred ceremonies require various rituals and offerings. Balinese Hindu community always delivers ritual and spiritual ceremonies passionately...
Proceedings Article

“Ajeg Bali” Discourse In Dynamics Of Craft Of Ceremonial Tools In Bali

Ni Kadek Karuni, I Wayan Suardana, I Made Supartha
Nowadays, increasing public interest to carry out religious ceremoniesin Bali is also based on the responsibility to preserve Balinese art and culture which are implemented in “Ajeg Bali Discourse”. To support the ceremony, it needs various tools in accordance with the form and function of the ceremony...
Proceedings Article

Creating an Inclusive Museum with A Narrative Design Approach

July Hidayat
Inclusive museum provides the opportunity for visitors to construct their own meaning when experienced exhibition. This can‟t be achieved when the collections are displayed monotonously in the vitrines as the interpretation of meaning is locked and limited to the given curatorial text. Museum's role...
Proceedings Article

A Typography Study of Negotiation and Identity at Dolly

Maria Nala Damajanti, Elisabeth Christine Yuwono
The Dolly area was widely known as a famous prostitution area in Surabaya, which was supposedly the largest in Southeast Asia. After going through a number of upheavals and rejection, finally this prostitution area was closed in 2014 by the government and returned as a residential area. Most societies...
Proceedings Article

Design Development of The Batik Majapahit : The Legacy of the Past and Present Creativity

Setyawan, Anung B Studyanto
This article discusses the result of visual exploration from the Majapahit heritage which is set as the concept of design development for the present Batik Majapahit. The offered design development is not only based on the past but also in accordance with the present which will embellish the sustainable...
Proceedings Article

The Role of Computer Design Software in Helping to Analyze The Condition of The Site in The Building Design

Erick Teguh Leksono
Nowadays, Technology development makes the world move very fast and rapidly changed. It reshapes every aspects in our Life. Most people are using modern technology to do their activity, they have technology devices, such as Computers, Laptops and smartphones, so they can easily get the information that...
Proceedings Article

Art on Paper, How Journalist Covers Art Creativity (Technology Impact on Journalism Culture in Culture Journalism)

Sri Syamsiyah, Sri Hastjarjo, Widodo Muktiyo, Pawito
Art creativities are spread to public by journalists through media. But, due to space limitation, longprepared artworks with abundant creative ideas sometimes cannot be presented completely in media. In art activity, artists would like to deliver their messages through their artworks and the messages...
Proceedings Article

The Variety of The Entrances Changes of Rumah Gadang Minangkabau

Rosalinda Wiemar
Rumah gadang Minangkabau is a traditional house owned by one clan. The activities within the rumah gadang are numerous and varied. Especially because occupied by several families. Circulation of the occupants from and into the home is very important, entrances is the main facility in the circulation....
Proceedings Article

What Drives The Riders Do Personalizing Activity Toward Their Motorbike?

Dandi Yunidar, Ahmad Zuhairi Abdul Majid
This study was driven by a phenomenon that took place in Bandung Indonesia related to significant amount of motorbikes operate in Bandung until 2017. This huge amount of motorbike also creates several unique styles of riders. This study was conducted to find out is there any relationship between the...
Proceedings Article

Utilization of Used-Goods as an Environmental Aesthetics Tourist Attraction Case Study: Kampong Pelangi, Semarang

Ratih Dian Saraswati, Peter Ardhianto
Used-goods or scraps do not only pollute the environment but also damage the aesthetics of the environment visually. Handling those scraps wrongly could cause the environment be a slum area. In contrary, by handling those scraps in a good way could not only avoid the diseases but also could upgrade the...
Proceedings Article

Art Styles Comparison Between Jepara of Central Java and Bali

Ganal Rudiyanto
Art product is based on between the line meaning divided into four categories, which are: (1). Art, which is made as cultural symbol product, (2). Have a meaning of faith in God, (3). Have a meaning of local cultures, and (4). Have a meaning of economics. From the four aspect, the writer is trying to...
Proceedings Article

Adapting Culturally Responsive Teaching to Enrich Experiential Learning in a Malaysian Graphic Communication Design Classroom

Jinchi Yip, Mohd. Asrizal Razali, Noranis Ismail
Experiential learning has always been the core of graphic design education as the graphic design field is practical in nature. Besides honing the students’ intellectual, creative and observational qualities, the sensitivity to culture of their own and of others is also of importance in graphic design...
Proceedings Article

Professional vs. Amateur: How Self-Made Videos Help Students Learn

Listia Natadjaja
Since 2014, corporate product knowledge videos available online have been used as an additional instructional media for learning printing production tools & process in PPG class. However, these officially made videos are not fully able to provide the necessary information the students needed. As consequences,...
Proceedings Article

A Malaysian Folklore Game Design As A Tool Of Culture Preservation And Entertainment: Toyol

Mohd Fairuz, Perng Jeu Ng
The study focuses on development of game design based on Malaysian Folklore, Toyol. The objectives of the study are to identify the possibility of applying the Toyol as a main character in a game design and to introduce the characteristics of Toyol through the interactive multimedia platform. The design...
Proceedings Article

The role of experiential learning in creative design appreciation among TDS students at Taylor’s University

Mohd Asrizal Razali, Noranis Ismail, Nurzihan Hassim
Whilst 21st century education is increasingly driven by technology, a holistic learning experience is still largely reliant on traditional pedagogies. This study focused on experiential learning that inspired design thinking among Taylor’s University students where creative cities were visited to heighten...
Proceedings Article

Engaging Pre-schoolers in a Musical Experience: A SCAMPER Technique Study

Kok Yew Ang, May Chan Yuen, Annie Kai Sze Wong
Music appreciation is one of the art experiences introduced to pre-schoolers. Music is perceived as one of the best tools to be integrated into the teaching of other subjects across the curriculum in early childhood education. This study aims to understand the use of the SCAMPER technique as a guide...
Proceedings Article

How Digital Marketing Affects Consumer Behavior

Diyana Ahmed Ghazie, Jasni Dolah
Everyone in online – literally, everyone is online today. Internet became most important medium nowadays especially for digital marketing for their marketing strategy to sell products and services. This is because it helps to save a lot of time, expenses and many more. This research is to understand...
Proceedings Article

Hikayat Sang Kancil and Buaya: an Interactive Animation

Norfarizah Mohd Bakhir, Julina Ismail Kamal, Nurliana Yusri
This research attempts to provide a platform to help sustain Malay folklore that is forgotten over time. Thus, an interactive 2D animation about the Tale of Mousedeer and Crocodile or ‘Hikayat Sang Kancil & Buaya’ was proposed as a new alternative of folklore storytelling to enhance user experience....
Proceedings Article

The Persistence of Traditional Gender Roles in Online Shopping App Advertisement

Asnurul Novia Narendra, Sri Kusuma Habsari, Deny Tri Ardianto
The form of advertisements of Indonesian online shopping apps changes from display products in 2014 to cultural value display in 2017-2018. This study aims to point out the persistence of traditional gender roles in Tokopedia, despite the changing form of the ads. This study used descriptive qualitative...