Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)

Packaging Design Of Betutu Chicken Special Merchandise From Bali

Authors
Ni Luh Desi In Diana Sari, I Nengah Sudika Negara, Alit Kumala Dewi
Corresponding Author
Ni Luh Desi In Diana Sari
Available Online November 2018.
DOI
https://doi.org/10.2991/reka-18.2018.23How to use a DOI?
Keywords
Packaging Design, Environmentally Friendly, Betutu Chicken
Abstract

The purpose of this design is to create the packaging design of Betutu Chicken as a special souvenir from Bali to tourists. This design is based on the problems that the design of the Betutu Chicken that is used as a souvenir does not meet the criteria. This design is done as a solution to the aforementioned problem by designing a package that is in accordance with the following criteria: 1). Stand Out, 2). Contents 3). Distinctive, 4). Suitable. The design processes are carried out through four stages, the first stage is idea and the second stage includes packaging design, graphic elements on the main display panel. Then proceed to the third stage Feasibility Phase which is a prototyping stage. The result is a prototype of packaging design of Betutu Chicken using environmentally friendly natural material shaped like a full shopping bag with handles. Making it easier for consumers to carry. The result of this design can be used by a restaurant that serves Betutu Chicken culinary as one alternative packaging design for packing Betutu Chicken as a unique Balinese souvenir and the packaging can also be reused.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2018
ISBN
978-94-6252-612-9
ISSN
2352-5398
DOI
https://doi.org/10.2991/reka-18.2018.23How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ni Luh Desi In Diana Sari
AU  - I Nengah Sudika Negara
AU  - Alit Kumala Dewi
PY  - 2018/11
DA  - 2018/11
TI  - Packaging Design Of Betutu Chicken Special Merchandise From Bali
BT  - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
PB  - Atlantis Press
SP  - 108
EP  - 112
SN  - 2352-5398
UR  - https://doi.org/10.2991/reka-18.2018.23
DO  - https://doi.org/10.2991/reka-18.2018.23
ID  - Sari2018/11
ER  -