How Digital Marketing Affects Consumer Behavior

DOI

10.2991/reka-18.2018.48How to use a DOI?

Keywords

Consumer behavior, digital marketing, effectiveness, brand awareness

Abstract

Everyone in online – literally, everyone is online today. Internet became most important medium nowadays especially for digital marketing for their marketing strategy to sell products and services. This is because it helps to save a lot of time, expenses and many more. This research is to understand the consumer behavior towards digital marketing in Malaysia. A general literature review has been conducted in effort to identify the significant, the understanding and the substantive of the effectiveness consumer towards digital marketing. By using primary data (survey) and secondary data methods, it helps researcher to identify how to build a good brand awarness towards consumer behavior.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Diyana Ahmed Ghazie
AU  - Jasni Dolah
PY  - 2018/11
DA  - 2018/11
TI  - How Digital Marketing Affects Consumer Behavior
BT  - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
PB  - Atlantis Press
SP  - 214
EP  - 217
SN  - 2352-5398
UR  - https://doi.org/10.2991/reka-18.2018.48
DO  - 10.2991/reka-18.2018.48
ID  - Ghazie2018/11
ER  -