How Digital Marketing Affects Consumer Behavior
- 10.2991/reka-18.2018.48How to use a DOI?
- Consumer behavior, digital marketing, effectiveness, brand awareness
Everyone in online – literally, everyone is online today. Internet became most important medium nowadays especially for digital marketing for their marketing strategy to sell products and services. This is because it helps to save a lot of time, expenses and many more. This research is to understand the consumer behavior towards digital marketing in Malaysia. A general literature review has been conducted in effort to identify the significant, the understanding and the substantive of the effectiveness consumer towards digital marketing. By using primary data (survey) and secondary data methods, it helps researcher to identify how to build a good brand awarness towards consumer behavior.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Diyana Ahmed Ghazie AU - Jasni Dolah PY - 2018/11 DA - 2018/11 TI - How Digital Marketing Affects Consumer Behavior BT - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018) PB - Atlantis Press SP - 214 EP - 217 SN - 2352-5398 UR - https://doi.org/10.2991/reka-18.2018.48 DO - 10.2991/reka-18.2018.48 ID - Ghazie2018/11 ER -