Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)

Optimize The Placement Of Print Advertisement And Signage By Anamorphic Illusion

Authors
Jie Lin Ho, Mohammad Khizal Saat, Tetriana Ahmad Fauzi
Corresponding Author
Jie Lin Ho
Available Online November 2018.
DOI
https://doi.org/10.2991/reka-18.2018.58How to use a DOI?
Keywords
Advertisement, anamorphic, studio practice
Abstract

Print advertisement is a mean to communicate about products, services or ideas which is intended to inform or influence people who received the message that is usually persuasive by nature and paid by the related sponsors. Strategic placement of advertisement and signage is one of the crucial key of effective communication. Brand recognition can be built through a well designed advertising which is strategically placed. A well develop media placement plan can save marketer from unnecessary and wasteful spending. Placement of advertisement and signage is often constrained by the space and structure of place or location. Visual placement is referring to the place in which a message is portrayed and displayed. The limitation includes the structure of building, the size and space of the placement and the viewing perspective of viewers. This research aimed to study anamorphic illusion as a new creative visual language to deliver message in advertisement to the audience. It also explored the relationship between the laws of perspective and the message portraying tactics and styles. With the analysis of the above study, it will develop a new artistic technique to optimize the visibility of message by overcoming the limitation of visual placement. Through the method of studio practice this study mainly focuses on using law of perspective in creating anamorphic art as the solution to overcome the constraint space and structure in portraying the message in advertisement to the audience. The research was carried out with exploration, interpretation and manipulation through mock-up model. Mock-up of the structure and space will be built in order to secure the idea and concept of perspective study and visual perception of audience which can help in the application of the real artwork. Limitation of structure and space of the location for the placement of print advertisements and signage were recorded in sketches and photographs as the collection of data. This research can give an in-depth study on implication of Anamorphic illusion in optimising the placement of print advertisement and signage. This study also provides a suggestion on new creative opportunity and evaluation in placing the message toward audience.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2018
ISBN
978-94-6252-612-9
ISSN
2352-5398
DOI
https://doi.org/10.2991/reka-18.2018.58How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jie Lin Ho
AU  - Mohammad Khizal Saat
AU  - Tetriana Ahmad Fauzi
PY  - 2018/11
DA  - 2018/11
TI  - Optimize The Placement Of Print Advertisement And Signage By Anamorphic Illusion
BT  - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
PB  - Atlantis Press
SP  - 257
EP  - 264
SN  - 2352-5398
UR  - https://doi.org/10.2991/reka-18.2018.58
DO  - https://doi.org/10.2991/reka-18.2018.58
ID  - Ho2018/11
ER  -