Design Recognition & Significant: A Finding On Consumers’ Feedback On Halal Logo
- 10.2991/reka-18.2018.12How to use a DOI?
- Design recognition, JAKIM halal logo, Trustworthy, Halal industry
The significance of design recognition and its elements may give great connotation to the influence of Halal logo and certification. Certified by JAKIM, it is vital as a trustworthy part of indication that mainly beneficial for consumers to prevent purchase conflict and reduce confusions during product consumptions. The concerns of strong recognition emphasizing on visual elements towards halal logo will also be helping in raising potential knowledge and awareness to avoid conflict and confusions to consumers, especially in defining the precision of Halal logo design. The origin of this study is reflected with the evidence of the belief on the use of multiple designs of crescent moon and star applied for Halal logo that is unreliable to give strong meaning to audiences. Additionally, many issues happened due to the variation of halal logos, which have been misjudged and disputed. Therefore, the objective of this study is to highlight appropriate design recognition for JAKIM Halal logo particularly to enrich better understanding before proceeding with purchase intention. Self-‐administrative questionnaire has been used as a way to gain findings on consumers’ feedback, which may reveal valuable recommendation in improving the entity of halal concepts and initiate greater thinking for halal industry
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Nurul Wahidah Mahmud Zuhudi AU - Jasni Dolah PY - 2018/11 DA - 2018/11 TI - Design Recognition & Significant: A Finding On Consumers’ Feedback On Halal Logo BT - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018) PB - Atlantis Press SP - 55 EP - 57 SN - 2352-5398 UR - https://doi.org/10.2991/reka-18.2018.12 DO - 10.2991/reka-18.2018.12 ID - Zuhudi2018/11 ER -