What Drives The Riders Do Personalizing Activity Toward Their Motorbike?
- 10.2991/reka-18.2018.40How to use a DOI?
- Lifestyle products, personalizing activity, Motorbike, Psychographic, Life value
This study was driven by a phenomenon that took place in Bandung Indonesia related to significant amount of motorbikes operate in Bandung until 2017. This huge amount of motorbike also creates several unique styles of riders. This study was conducted to find out is there any relationship between the rider’s style and their life value that creates uniqueness when it comes about personalized motorbike, which in turn will creates map about the relationship between rider’s value of live and their personalized motorbike. To define such relationship, psychographic method was used to describe and divide the riders into several groups based on VAIL (Value, Attitude, Interest, Lifestyle) parameters. The result clearly shows that there are some relationships between rider’s value of live and their personalizing activity toward their motorbike.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dandi Yunidar AU - Ahmad Zuhairi Abdul Majid PY - 2018/11 DA - 2018/11 TI - What Drives The Riders Do Personalizing Activity Toward Their Motorbike? BT - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018) PB - Atlantis Press SP - 175 EP - 178 SN - 2352-5398 UR - https://doi.org/10.2991/reka-18.2018.40 DO - 10.2991/reka-18.2018.40 ID - Yunidar2018/11 ER -