Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)

Creative Strategy Of Documentary Films To Embrace College Students Viewers

Authors
Anugrah Irfan Ismail, Ercilia Rini Octavia, Ibnu Kuncorobroto
Corresponding Author
Anugrah Irfan Ismail
Available Online November 2018.
DOI
https://doi.org/10.2991/reka-18.2018.70How to use a DOI?
Keywords
film, documentary films, creative strategy
Abstract

For most college students, documentary films are not a well-liked film genre. A documentary film that shows reality without engineering is not interesting enough for college students who are accustomed to the dramatization of Hollywood and other mainstream film industries. This study aims to (1) find out the reasons why documentary films are less attractive to college students, and (2) formulate creative strategies in packaging documentary films that are able to attract them. This study uses qualitative methods with the object of research are college students of Universitas Sebelas Maret. The results of the study show that most college students viewers feel bored with the way the documentary film feels flat. To attract the college students audience, a documentary films need to consider a simple story, implementation of a dramatic structure, the use of modern visual techniques, the selection of distribution media, and the duration of the film.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2018
ISBN
978-94-6252-612-9
ISSN
2352-5398
DOI
https://doi.org/10.2991/reka-18.2018.70How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Anugrah Irfan Ismail
AU  - Ercilia Rini Octavia
AU  - Ibnu Kuncorobroto
PY  - 2018/11
DA  - 2018/11
TI  - Creative Strategy Of Documentary Films To Embrace College Students Viewers
BT  - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
PB  - Atlantis Press
SP  - 321
EP  - 324
SN  - 2352-5398
UR  - https://doi.org/10.2991/reka-18.2018.70
DO  - https://doi.org/10.2991/reka-18.2018.70
ID  - IrfanIsmail2018/11
ER  -